Jul 13, 2006 6:02 AM, PROMO Xtra

Ogilvy & Mather North America has named branded entertainment leader Doug Scott to the newly created role of executive director, branded content and entertainment. The appointment went into effect in mid June.

In his new role, Scott is working to link together Ogilvy's resources, from brand integration, events to promotion and p.r., to create new ideas and options for clients and build up the agency's content offering.

"Doug's job is to go beyond the brief to help us develop and execute big, non-traditional brand ideas that will help build our clients' brands through ownership of branded content," said Carla Hendra, co-CEO of Ogilvy & Mather North America in a statement.

Most recently, Scott worked in his own entertainment consulting company, which he formed in 2006. Prior to that, School worked 18 months as senior VP/general manager for entertainment and p.r. company Bragman Nyman Cafarelli. Scott previously worked as executive VP-marketing and branded entertainment creative director at Hypnotic where he created and produced the Chrysler million Dollar Film Festival, as well as other campaigns for Reebok, Nintendo and Toyota.

For more coverage on agencies

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info