Apr 22, 2008 6:02 AM, PROMO Xtra
Octagon Pushes NFL in the U.K.
The National Football League appointed Octagon to help promote the sport and its business initiatives in the U.K.
Octagon will work with the NFL to promote its year-round programming on Sky Sports, which includes the airing of 130 games and its online community of nearly 200,000 U.K. visitors to NFL.com.
The BBC broadcast its first Super Bowl live in February and plans to air coverage of this year’s Wembley game and Super Bowl XLIII live in 2009.
“We believe that Octagon’s experience and their understanding of the NFL’s brand equity will enable us to tell our story to a wide range of potential sponsors,” Lisa Lazarus, NFL, senior director of partner development, said in a statement.
Last October, the NFL played its first regular season game outside of North America
in Wembley Stadium, pitting the New York Giants against the Miami Dolphins. The NFL expects to play at least one game in the U.K. for the next three years. The next scheduled U.K. match up between the New Orleans Saints and the San Diego Chargers is on Oct. 26.
Sponsorship is available around the Wembley game, including Super Bowl and NFL season kick-off and around the programming on Sky, which totals in excess of 1,000 hours per year, Octagon said.
“The NFL has seen phenomenal growth as people are drawn to what is a unique addition to the UK sports landscape,” Nick Massey, Octagon CEO of UK, Europe and Middle East, said in a statement. “We are excited about working with the NFL and see that there is a strong synergy between our two organizations—combining a fantastic product with a tailored commercial strategy to deliver long-term partners for the NFL in the UK.”
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