Jan 2, 2008 6:01 AM, PROMO Xtra

NBC Reshuffles Creative Agency Ranks

Broadcast television network NBC announced that The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted to vice president, operations, NBC Agency East Coast, while Val Nicholas will advance to vice president, business development, NBC Agency East Coast.

The NBC Agency facilitates the promotional and advertising needs of all NBC Universal-owned television entities including NBC network entertainment, news, sports and corporate divisions, as well as its cable, Internet, and syndicated properties.

“The integration of MSNBC creative services is a natural fit for The Agency and will allow us to maximize our effort across the board,” said Frank Radice, executive vice president of The NBC Agency East Coast, in a statement.

“By combining the East Coast NBC Agency and MSNBC creative service departments, we’ve created a dynamic creative unit to oversee the News brands,” added John Miller, chief marketing officer, NBC Universal Television Group. (Miller was the interview subject of the Q&A in the December 2007 issue of Promo magazine.)

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