Natural Dentist, Inc. has hired Lime public relations + promotion as its agency of record.

The agency is the first to have responsibility for the planning and execution of a national communications campaign, which will include media relations, strategic partnerships and professional and retail support.

First work is expected to break this fall, according to Lime spokesperson Claudia Strausss.

The Natural Dentist offers a line of natural oral care products that can be found at drug, grocery and natural product stores nationwide and through online retailers.

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