Feb 14, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Moroch Breaks First Work for The Travel Channel
Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel.
The campaign marks the first work Moroch has undertaken for netowrk. Print ads for “Bizarre Foods with Andrew Zimmern” are set to be released on Feb. 18. The show’s new season starts March. 4. TV spots break next week.
The campaign showcases some of the bizarre cuisine that Zimmern samples on his show and inserts them into everyday situations like vending machines and around the office lunch table.
Executive Creative Director Jim Sykora oversaw the project with help from Associate Media Director Chris Bettin.
The agency picked up lead creative duties for The Travel Channel in October and is providing strategic development and counsel on marketing activities, including creating synergy among all brand communications within Travel Channel Media’s multiple business platforms.
“Our goal is to capture the reactions that viewers likely have at home and expose them in a public forum,” Sykora said in a statement.
Online, Moroch will update the Travel Channel Web site and create widgets set to debut this spring. Additional plans include broadcast, print and digital work for “Passport” with Samantha Brown, for which it has begun conducting consumer research.
The agency’s roster of clients includes Disney, DFW International Airport, McDonald’s, Midas, Mrs. Baird’s Bread, National Osteoporosis Foundation and Mattress Giant.
For more coverage on agencies |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
