So, what do you think of those Super Bowl ads?

Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl. One promotion agency is giving industry insiders a place to kibitz about it.

The Marketing Store Worldwide launched a chat site, AgencyIdol.com, where marketing pros can critique the Super Bowl spots for Doritos, Chevrolet and the NFL. Each brand hosted a contest for consumers to create ads; the winners will run during the Feb. 6 game.

Site visitors also can comment on the trend of marketers using consumer-generated content in ads, and vote on whether the three brands are getting their money’s worth. The site launched last week, and will stay up through Feb. 13. The site is managed by Derek Moore, senior vice president and director of direct and relationship marketing at Chicago-based Marketing Store.