Jan 22, 2007 6:01 AM, PROMO Xtra
Marketing Store Hosts Critique of Consumer-Generated Ads
So, what do you think of those Super Bowl ads?
Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl. One promotion agency is giving industry insiders a place to kibitz about it.
The Marketing Store Worldwide launched a chat site, AgencyIdol.com, where marketing pros can critique the Super Bowl spots for Doritos, Chevrolet and the NFL. Each brand hosted a contest for consumers to create ads; the winners will run during the Feb. 6 game.
Site visitors also can comment on the trend of marketers using consumer-generated content in ads, and vote on whether the three brands are getting their money’s worth. The site launched last week, and will stay up through Feb. 13. The site is managed by Derek Moore, senior vice president and director of direct and relationship marketing at Chicago-based Marketing Store.
![]() |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
![]() |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
![]() |
Michael McKelvie Gift Cards and Reward Cards |
|||
![]() |
Bob Bell Tie-in Partnerships |
|||
![]() |
Dave Hunt Rebates |
|||
![]() |
Bruce Hollander Sweepstakes |
|||
![]() |
Joel Parent Interactive |
|||
![]() |
Become an Expert More Info |
|||
Promo Newsletters
PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.












PROMO Premium & Incentives
PROMO Xtra







