Oct 16, 2007 6:01 AM

Loyalty Lab, a CRM direct marketing agency, and Harte-Hanks, a direct and targeted marketing company, have teamed up to expand loyalty and relationship marketing options to marketers, especially at retail.

The companies announced the partnership yesterday at the Direct Marketing Association conference in Chicago, which runs through Thursday.

Under the partnership, Harte-Hanks has the option to link its Postfuture e-mail, data management and Allink database marketing solutions to Loyalty Lab’s on-demand solution to provide an integrated platform for marketers. That platform will help companies identify the best customers, enhance communication and manage loyalty campaign activity.

“By aligning with Loyalty Lab, Harte-Hanks will be able to anchor our extensive portfolio of loyalty program services using Loyalty Lab’s Customer Relationship Management software solution extending to clients broader loyalty program management capabilities,” said Frank Harvey, corporate officer and vice president, Harte-Hanks, Inc., in a statement.

Harte-Hanks provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.

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