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	Promo Xtra

May 1, 2007 6:04 AM, PROMO Xtra, By Larry Jaffee

Live from Las Vegas: Sony Pictures Takes Top PROMO IMA Award

Sony Pictures' Da Vinci Code campaign takes two IMA Awards

Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas.

In addition to the award for Best Campaign, Sony Pictures Entertainment also won the Best Promotional Web Site category. Both awards were for its campaign: The Da Vinci Code Quest on Google.

And the other winners are:

AWARD CATEGORY: Viral Promotion
CAMPAIGN: ElfYourself.com
CLIENT: OfficeMax
Agency: TOY and Maccabee Group

AWARD CATEGORY: SMA/MMS Mobile Marketing
CAMPAIGN: Unlocking Mobile Value for “Pirates of the Caribbean: Dead Man’s Chest”
CLIENT: Verizon Wireless
Agency: Vibes Media

AWARD CATEGORY: Loyalty Marketing
CAMPAIGN: My Coke Rewards
CLIENT: Coca-Cola Co.
Agency: Studio.com

AWARD CATEGORY: E-mail Marketing
CAMPAIGN: Money Monopoly
CLIENT: McDonald’s
Agency: The Marketing Store

AWARD CATEGORY: Search Engine Marketing
CAMPAIGN: Harley-Davidson Paid Search 2006
CLIENT: Harley-Davidson
Agency: Overdrive Interactive

AWARD CATEGORY: New Media
CAMPAIGN: Indy 500 Ticket Renewal CD Postcardz
CLIENT: Indianapolis Motor Speedway
Agency: Serious USA

AWARD CATEGORY: Trial Recruitment
CAMPAIGN: Write Your Own “Priceless” Ad
CLIENT: MasterCard Worldwide
Agency: McCann Erickson New York

For the full details, click here.

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