Feb 22, 2008 6:01 AM, PROMO Xtra, By Amy Johannes

Lime Public Relations and Promotions has promoted Gabe Banner to promotions director.

Banner, who most recently worked as account director, will now oversee Lime’s promotions department. He will continue to work on project strategy, generate new business leads and develop long-term relationships with clients. Banner is in charge of new projects for Wendy’s, Panasonic, The Natural Dentist and Phonak.

The promotion took effect this week.

In other news, the agency has hired Sarah DeLuca as account manager. She will be working on accounts for brands including Wendy’s, Phonak, LuxuryBoyToys and Zwack. Previously, DeLuca managed her own PR/Promotions firm, Sarah DeLuca Ventures, Inc.

Lime also hired Amanda Ruymen as account manager from MWW Group. She will handle Mrs. Field’s, TCBY, 4C Vitamin Stix and LuxuryBoyToys accounts for the agency.

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