The J. Brown Agency has hired Wayne Luciano as VP-strategic planning and insights, a new post in its Dallas office.

Wayne Luciano

Luciano had been co-founder of new-product developer B-New LLC, and earlier was VP-marketing and managing director at design firm Creative Marketing Associates, Houston.

At J. Brown, he'll handle shopper-marketing and consumer research to assist with strategic planning. Luciano joined J. Brown on Dec. 27; he reports to Dallas office President Jim Norred.

J. Brown added the Dallas office via its 2004 merger with food broker Crossmark's marketing division, Crosscut Marketing (Jan. 13, 2004 Xtra).