Dunkin’ Brands Taps Studiocom for Digital Marketing
Dunkin’ Brands has named Studiocom Interactive its agency of record for Dunkin’ Donuts and Baskin-Robbins digital marketing initiatives....
Miller Names Digitas Digital AOR Names Digitas Digital AOR
Miller Brewing has named Digitas as its digital agency of record. ...
Promotion Agency Extends Deal with Tequila Rose
The Promotion Agency has extended its work for the Tequila Rose Brand....
B.A.R.C. Brings Leiva On Board
B.A.R.C. Communications has hired Lori Leiva to replace a founding partner who has retired....
LeadDog Taps Schoonmaker for Sports
LeadDog Marketing Group has hired Bill Schoonmaker to oversee its sports and sponsorship business. ...
Source Marketing Buys Newport Design Group
Source Marketing has bought Newport Design Group to build out its digital and interactive-marketing capabilities....
Marketing Store Hosts Critique of Consumer-Generated Ads
So, what do you think of those Super Bowl ads? Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl....
Wal-Mart Names Martin Agency, Starcom MediaVest
Wal-Mart Stores chose a slate of traditional ad agencies to replace DraftFCB and Carat on its $570 million marketing account....
Marketing Arm Names Stuart Hill Creative Manager
The Marketing Arm has named Stuart Hill creative manager. ...
Digital Marketing Agency VML Promotes Three
Digital marketing agency VML has begun the New Year by promoting three of the agency’s longtime staffers to three new executive roles at the shop....
Alcone Taps Murphy for Consumer Lab
Alcone Marketing Group has hired Kraft Foods veteran Beth Murphy to help run the promotion agency’s Consumer Lab research division....
Marketing Drive Adds Staff
Marketing Drive Worldwide has hired a handful of new staffers, two of them from Ryan Partnership....
Colangelo Work for U.S. Smokeless Tobacco Breaks First Quarter
Promotion agency Colangelo will start work for U.S. Smokeless Tobacco in first-quarter 2007. ...
Publicis Buys Digitas for $1.3 Billion
Publicis Groupe will take a giant step into digital marketing when it buys Digitas Inc. for $1.3 billion....
Arnold Puts Carey, McLaughlin in Charge
Arnold Brand Promotions has named two directors to run the agency following the departure of senior vice president and director Beth Rice...
Arc, Burnett Merge; Landsberg to Exit Arc
Promotion agency Arc Worldwide is merging with its sister ad agency, Leo Burnett Worldwide, in a global restructuring that pushes growth in emerging markets....
Holiday Inn Taps Velocity for NASCAR Work
Holiday Inn Hotels and Resorts hired Velocity Sports & Entertainment to handle the hotel chain's NASCAR sponsorship...
Wal-Mart Drops DraftFCB
Wal-Mart Stores dropped DraftFCB from its $570 million account last week and reopened the review with plans to hire a new shop before February. ...
Roehm Out at Wal-Mart
Wal-Mart's high-profile marketing exec, Julie Roehm, abruptly left on Monday, after just 10 months on the job. ...
Alcone Expands Chicago Office
Alcone Marketing Group has named Kevin Kleber creative director for its new Chicago office....
