Wal-Mart Taps Saatchi & Saatchi X as In-Store AORBy: By Betsy Spethmann Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications. ... Meredith Forms Event-Marketing ArmBy: By Betsy Spethmann Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.... Lippin Group Forms 'Hollywood' DivisionThe Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities.... Carlson Buys Meetings Shop NavigantBy: By Betsy Spethmann Promo and direct-marketing agency Carlson Marketing has bought meetings and events agency Navigant Performance Group. ... Octagon Merges with Andover MarketingBy: By Betsy Spethmann Virgin Mobile Taps Alcone for LaunchVirgin Mobile USA has hired Alcone Marketing Group to handle the launch of Switch_Back mobile phone, and other campaigns. ... Sara Lee Chooses Arc as AORBy: By Betsy Spethmann Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee. ... Ogilvy Names Scott As Head of Branded Entertainment DivisionOgilvy & Mather North America has named branded entertainment leader Doug Scott to the newly created role of executive director, branded content and entertainment. The appointment went into effect in mid June. ... Omnicom Buys Stake in Digital Marketing Firm EVBOmnicom Group has bought a majority stake in digital-marketing shop EVB, San Francisco. ... Wunderman Buys Interactive ShopWunderman has bought interactive agency ZAAZ to beef up Web marketing services within its Global Digital Network. ... Jack Morton Recasts ExecsJack Morton Worldwide has promoted two top execs and hired back a third. ... Benfield Resigns as CoActive CEOBy: By Betsy Spethmann John Benfield has stepped down as CEO of CoActive Marketing Group, which named Marc Particelli to replace Benfield. ... Del Monte Taps TracyLocke for RetailDel Monte Foods named TracyLocke its agency of record for in-store marketing for all brands. ... TPN Taps O'Leary Through BuyoutBy: By Betsy Spethmann TPN has bought boutique agency Methods & Madness, adding a Los Angeles office and Chief Creative Officer Sarah O'Leary. ... Palumbo Taps 'Big Heads' for Ideas, EndorsementsBy: By Betsy Spethmann Promotion agency veteran John Palumbo has formed a new brand-content consultancy, BigHeads, with charter clients Braun, Ramada Hotels and Remy. ... Wunderman Taps Moore for Top Creative PostWunderman has hired Nick Moore as chief creative officer in its New York headquarters. ... NYC Forms Unified Marketing, Tourism OrganizationNew York City is making a major move to ramp up its marketing, tourism and event efforts under a new plan to integrate three agencies into a unified organization. ... Marketing Arm Promotes PenmanThe Marketing Arm has promoted Brad Penman to chief operating officer, a new post at the Dallas-based agency. ... Noble Taps Bortis for New IMC UnitMarketing agency Noble has named Linda Bortis to run its new Integrated Communications Group that encompasses traditional and new media, p.r., interactive and one-to-one marketing. ... Draft, FCB to MergeBy: By Betsy Spethmann Draft will merge with sister shop FCB as a global marketing agency with one management team and a single P&L. ... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Sponsored By:
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Focus on TacticsAT RETAILMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsEVENT MARKETINGMaybelline Tour Offers Beauty Advice, SamplesBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesFocus on TacticsINTERACTIVE MARKETINGWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
