CoActive Prepares to Reorganize; Faces DelistingBy: By Betsy Spethmann CoActive Marketing Group is in the early stages of a restructuring even as the agency reviews its financial reporting. ... Former Relay Exec Opens Marketing AgencyKevin Adler, the former VP of sponsorships and events at Relay Worldwide, has left to form a marketing agency. ... Millsport Names Two to Work on Frito-LayMillsport has named Deb Silhacek account director and Ryan Lee account executive on the agency's Frito-Lay account. ... McDonald's Adds AKQA for Global Digital Marketing EffortsBy: By Amy Johannes McDonald's Corp. has signed agency AKQA to lead its global digital marketing efforts, a new role the QSR created. ... Colangelo Sold to OmnicomBy: By Betsy Spethmann Omnicom Group has bought promo shop Colangelo, adding the $26 million shop to its Diversified Agency Services (DAS) division. ... PMG Splits Agency to Emphasize Consulting and RetailBy: By Patricia Odell Hispanic marketing agency PMG, Inc. has divided the agency into two distinct divisions to boost both its consulting and retail offerings. ... TSE Sports & Entertainment Names VP PromotionsBy: By Patricia Odell TSE Sports & Entertainment has promoted Adam Rauch to VP of its promotions division. The new position took effect Monday. ... Mr. Youth to Handle Spring Break in Panama City...AgainMr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau's Spring Break 2007 initiatives. ... Former McDonald's/Warner Bros. Marketer Lands at MorochBy: By Betsy Spethmann McDonald's and Warner Bros. veteran Brad Ball has joined Moroch Partners to open its Los Angeles office and spearhead digital and branded-entertainment work for the ad agency. ... Live from PROMO Live: Weil Says, 'Buck Up, Agencies'By: By Betsy Spethmann Promotion agencies are at a crossroads, faced with the choice of becoming either thought leaders for the marketing industry or "the tactical distribution arm of some other agency," said Momentum Worldwide CEO Chris Weil. ... CoActive Names Charlie Tarzian as CEOCoActive Marketing Group has named Charlie Tarzian as president and CEO. ... Supervalu Seeks CMO, Taps Dailey for AdsBy: By Betsy Spethmann Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw's. ... DL Ryan Cos. Launches Experience-Marketing AgencyDL Ryan Companies has created a new agency dedicated to experience-based marketing called Stage-Active Brand Marketing. ... DraftFCB Sets New ManagementBy: By Betsy Spethmann DraftFCB has set new management and restructured account services following the June merger of Draft and ad agency Foote, Cone & Belding. ... Nestea Chilled Awards 141 Worldwide AOR for Promotion141 Worldwide has been named agency of record for all promotional work for the Nestea Chilled business. ... Bally Hires Eastwest for Promotions and AdsBally Total Fitness has hired Eastwest Creative Group for promotion and advertising projects.... Wunderman Buys ShawWunderman has acquired relationship-marketing agency Shaw Marketing Group and brings its key client, Diageo, to Wunderman's roster. ... Carlson Marketing Hires VP-Interactive MarketingCarlson Marketing has named Doug Rozen as VP-interactive marketing. ... Draft Taps DeNunzio as NYC PresidentBy: By Betsy Spethmann Draft FCB has hired agency veteran Peter DeNunzio as president of its New York City office, a new post under Draft's merger with FCB. ... Sports Marketing Veteran to Head Up New AgencySports marketing veteran Michael A. Neuman has formed a new marketing agency, Amplify Sports & Entertainment, LLC, in New York City. ... |
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Focus on TacticsAT RETAILMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsEVENT MARKETINGMaybelline Tour Offers Beauty Advice, SamplesBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesFocus on TacticsINTERACTIVE MARKETINGWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
