ePrize Evacuates Building Following Explosion
Promotions firm ePrize evacuated its Pleasant Ridge, MI headquarters, following an explosion Friday at 2:15 p.m. when a crane outside the building hit a power line....
World Trade Center Taps IPG Shops for Tour
Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial. ...
Kmart Hands $225 Million Ad Account to Draftfcb
Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review...
Jay Zemke Named VP at Bard Advertising
BARD Advertising has named Jay Zemke, to the newly created position of vice president, strategic development...
AMP Revamps Ethnic Work Under Pettigrew
Alloy Media + Marketing is restructuring its promotion agency AMP and some of its Alloy media business once again, this time putting multicultural marketing expert Tru Pettigrew in charge....
Athletes Team Up for Sponsorships
Athletes represented by three national governing bodies have joined forces to seek sponsorship deals....
Omnicom Launches Word of Mouth Shop
Omnicom Group is now officially in the word-of-mouth business....
Omnicom Group Sued Over 'Fuse' Name
Omnicom Group is being sued for using the name “Fuse” for the new sports and entertainment marketing agency that it launched last week....
The Marketing Store Promotes Hilbrich, Maclean
The Marketing Store has promoted two of its top executives to new positions with broader geographic oversight...
Agency Offers Trip for Job Referrals
Radio media shop Marketing Architects is turning its H.R. department into a travel agency...
Cadbury Schweppes Names VML Interactive Creative Agency
Cadbury Schweppes Americas Beverages has named VML its new interactive creative and development agency of record....
JWT Launches New Agency for 40+ Set
JWT has launched a new division, called JWT Boom, which focuses on the 40-plus baby boomer market segment. ...
Lime Wins AOR for Soft & Dri
Dial Corp. has named Lime public relations + promotion as named agency of record for its Soft & Dri anti-perspirant deodorant...
Live from the PMA: Missing Birds Takes Super Reggie
A tiny campaign took the top Reggie Award at the Promotion Marketing Association’s ceremony last night....
Unilever Shifts Remainder of Lipton Business to DDB
Unilever has consolidated all of its Lipton Tea business under Omnicom Group’s DDB Worldwide....
TBA Global Events Adds New Hires for Branded Entertainment
TBA Global Events is ramping up its branded content and entertainment services business with two new hires....
Absolut Names Amplify to Handle Sponsorships
The Absolut Spirits Co. has named Amplify Sports and Entertainment as its the sponsorship agency of record ...
Draftfcb Launches Shopper Marketing Unit
Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas....
EMAK Promotes Four
EMAK Worldwide has promoted four senior executives, among them Brian Kristofek, who becomes CEO of one of EMAK’s promo agencies, Upshot....
Jack Morton Taps Freitas for Top Strategy Post
Jack Morton Worldwide has hired its first director of strategy and planning to help clients set experiential marketing strategy....
