Tissot Swiss Watches Hires Velocity for NASCAR Activation 

Tissot Swiss Watches has signed Velocity Sports & Entertainment to help develop retail activation strategies and promotions around its NASCAR sponsorship....

Urban Hustlers Emerge as New Sought After Target; Study 

Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group. ...

Marlin Entertainment Group Names New Creative Director 

Marlin Entertainment Group has appointed Mike Muligano as vice president creative director....

G2 Names Hoadley to Head Shopper Marketing  

Grey Global Group has promoted Nick Hoadley to lead the promotions business in the Chicago office of its marketing services division, G2 Worldwide...

Channel M Taps Gap Veteran Gayton 

Retail media firm Channel M has hired Gap Inc. veteran Chris Gayton as vice president of marketing. ...

CoActive Restates Financials 

CoActive Marketing Group this week restated its financial results for the past three years....

Rodriguez Hired for New Unit at Marketing Arm 

The Marketing Arm has formed a multi-cultural marketing division and hired Michael Rodriguez to run it....

OgilvyAction Merges with Einson Freeman 

OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX....

Verizon CMO John Stratton Behind Agency Consolidation 

Verizon Communications’ surprise consolidation of its estimated $2.5 billion marketing account puts its Verizon Wireless division at the fore of the parent company’s marketing strategy....

Malibu Rum Hires Vital Marketing for Major Hispanic Push 

Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA. ...

Hawkeye Buys Sports Shop Squires Group 

Hawkeye Group has bought a sports marketing agency, The Squire Group, and used it to form a new division, Hawkeye Sports & Entertainment....

Mars Advertising Promotes Two 

Mars Advertising has promoted two staffers. Heather Henry was promoted to vice president, media director and Nathan Kline was named retail channel manager. ...

MJA Advertising Launches New Brand Integration Division 

MJA Advertising has created a new sponsorship and brand integration division. The new department, called Velvet Rope, will support the agency clients looking to build their brands by associating with new venues and events. ...

Marketing Drive Wins PROMO Redesign Contest 

Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car....

Live from Las Vegas: Sony Pictures Takes Top PROMO IMA Award 

Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas....

IPG Sells Marketing Drive 

IPG has sold the U.S. operations of Marketing Drive Worldwide to private investors, and folded its overseas operations into Draftfcb....

Grand Central Marketing Remains AOR for Meow Mix 

Del Monte has named Grand Central Marketing as its event marketing agency of record for Meow Mix cat food...

ePrize Evacuates Building Following Explosion 

Promotions firm ePrize evacuated its Pleasant Ridge, MI headquarters, following an explosion Friday at 2:15 p.m. when a crane outside the building hit a power line....

World Trade Center Taps IPG Shops for Tour 

Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial. ...

Kmart Hands $225 Million Ad Account to Draftfcb 

Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review...

«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

AGENCY NEWS

AGENCY NEWS

Lor Gold Moves to TimeZoneOne 

TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients...

Former Relay Exec Opens Experiential Shop 

The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company...

Moroch Boosts Agency with New Hires 

Advertising agency Moroch Partners has promoted two people and added eight new faces to its agency...

Greifer Leaves Digitas for CEO Post 

Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned...

Garbarini to Lead Creative at G2 Interactive 

Marc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company...

RedPeg Marketing Names Martin Codd as Head of Production 

RedPeg Marketing has hired Martin Codd to lead its production department...

Wunderman Links In With Social Media Analytics  

Wunderman has partnered with social media analytics firm Visible Technologies...

Companies Establishing In-House Ad Agencies: ANA Survey 

When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes...

Integer Group Debuts New Retail and Digital Practice 

The Integer Group has launched a new practice called Digitail...

Chrysler Names Gail & Rice for Event Staffing 

Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ...

Draftfcb Hires Orlov as President of Europe/Middle East 

Draftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries...

Davie Brown Hires Director of Film 

Davie Brown Entertainment has named Farrah Louviere director of film...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

Publicis Acquires Performics From Google 

Publicis Groupe will acquire the Performics search marketing business from Google. ...

Momentum Hires Leader for Retail and Shopper Marketing 

Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position....

George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China  

The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...

Moroch Adds Five McDonald’s Co-ops to its Roster 

McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54....

Former SVP at Arc Moves to Trisect as CCO 

Trisect, a new consumer engagement agency, has hired Paul Kuzma as its chief creative officer, a new position...

Ogilvy CEO Shelley Lazarus Steps Down 

Shelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job....

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

Back to Top

Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

Back to Top