Tissot Swiss Watches Hires Velocity for NASCAR Activation
Tissot Swiss Watches has signed Velocity Sports & Entertainment to help develop retail activation strategies and promotions around its NASCAR sponsorship....
Urban Hustlers Emerge as New Sought After Target; Study
Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group. ...
Marlin Entertainment Group Names New Creative Director
Marlin Entertainment Group has appointed Mike Muligano as vice president creative director....
G2 Names Hoadley to Head Shopper Marketing
Grey Global Group has promoted Nick Hoadley to lead the promotions business in the Chicago office of its marketing services division, G2 Worldwide...
Channel M Taps Gap Veteran Gayton
Retail media firm Channel M has hired Gap Inc. veteran Chris Gayton as vice president of marketing. ...
CoActive Restates Financials
CoActive Marketing Group this week restated its financial results for the past three years....
Rodriguez Hired for New Unit at Marketing Arm
The Marketing Arm has formed a multi-cultural marketing division and hired Michael Rodriguez to run it....
OgilvyAction Merges with Einson Freeman
OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX....
Verizon CMO John Stratton Behind Agency Consolidation
Verizon Communications’ surprise consolidation of its estimated $2.5 billion marketing account puts its Verizon Wireless division at the fore of the parent company’s marketing strategy....
Malibu Rum Hires Vital Marketing for Major Hispanic Push
Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA. ...
Hawkeye Buys Sports Shop Squires Group
Hawkeye Group has bought a sports marketing agency, The Squire Group, and used it to form a new division, Hawkeye Sports & Entertainment....
Mars Advertising Promotes Two
Mars Advertising has promoted two staffers. Heather Henry was promoted to vice president, media director and Nathan Kline was named retail channel manager. ...
MJA Advertising Launches New Brand Integration Division
MJA Advertising has created a new sponsorship and brand integration division. The new department, called Velvet Rope, will support the agency clients looking to build their brands by associating with new venues and events. ...
Marketing Drive Wins PROMO Redesign Contest
Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car....
Live from Las Vegas: Sony Pictures Takes Top PROMO IMA Award
Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas....
IPG Sells Marketing Drive
IPG has sold the U.S. operations of Marketing Drive Worldwide to private investors, and folded its overseas operations into Draftfcb....
Grand Central Marketing Remains AOR for Meow Mix
Del Monte has named Grand Central Marketing as its event marketing agency of record for Meow Mix cat food...
ePrize Evacuates Building Following Explosion
Promotions firm ePrize evacuated its Pleasant Ridge, MI headquarters, following an explosion Friday at 2:15 p.m. when a crane outside the building hit a power line....
World Trade Center Taps IPG Shops for Tour
Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial. ...
Kmart Hands $225 Million Ad Account to Draftfcb
Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review...
