Promotion Agency Extends Deal with Tequila Rose 

By: By Patricia Odell

The Promotion Agency has extended its work for the Tequila Rose Brand....

B.A.R.C. Brings Leiva On Board 

By: By Betsy Spethmann

B.A.R.C. Communications has hired Lori Leiva to replace a founding partner who has retired....

LeadDog Taps Schoonmaker for Sports 

LeadDog Marketing Group has hired Bill Schoonmaker to oversee its sports and sponsorship business. ...

Source Marketing Buys Newport Design Group 

Source Marketing has bought Newport Design Group to build out its digital and interactive-marketing capabilities....

Marketing Store Hosts Critique of Consumer-Generated Ads 

So, what do you think of those Super Bowl ads? Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl....

Wal-Mart Names Martin Agency, Starcom MediaVest 

Wal-Mart Stores chose a slate of traditional ad agencies to replace DraftFCB and Carat on its $570 million marketing account....

Marketing Arm Names Stuart Hill Creative Manager 

By: By Patricia Odell

The Marketing Arm has named Stuart Hill creative manager. ...

Digital Marketing Agency VML Promotes Three 

By: By Betsy Spethmann

Digital marketing agency VML has begun the New Year by promoting three of the agency’s longtime staffers to three new executive roles at the shop....

Alcone Taps Murphy for Consumer Lab 

Alcone Marketing Group has hired Kraft Foods veteran Beth Murphy to help run the promotion agency’s Consumer Lab research division....

Marketing Drive Adds Staff 

Marketing Drive Worldwide has hired a handful of new staffers, two of them from Ryan Partnership....

Colangelo Work for U.S. Smokeless Tobacco Breaks First Quarter 

By: By Betsy Spethmann

Promotion agency Colangelo will start work for U.S. Smokeless Tobacco in first-quarter 2007. ...

Publicis Buys Digitas for $1.3 Billion 

By: By Betsy Spethmann

Publicis Groupe will take a giant step into digital marketing when it buys Digitas Inc. for $1.3 billion....

Arnold Puts Carey, McLaughlin in Charge 

By: By Betsy Spethmann

Arnold Brand Promotions has named two directors to run the agency following the departure of senior vice president and director Beth Rice...

Arc, Burnett Merge; Landsberg to Exit Arc 

By: By Betsy Spethmann

Promotion agency Arc Worldwide is merging with its sister ad agency, Leo Burnett Worldwide, in a global restructuring that pushes growth in emerging markets....

Holiday Inn Taps Velocity for NASCAR Work 

Holiday Inn Hotels and Resorts hired Velocity Sports & Entertainment to handle the hotel chain's NASCAR sponsorship...

Wal-Mart Drops DraftFCB 

Wal-Mart Stores dropped DraftFCB from its $570 million account last week and reopened the review with plans to hire a new shop before February. ...

Roehm Out at Wal-Mart 

By: By Betsy Spethmann

Wal-Mart's high-profile marketing exec, Julie Roehm, abruptly left on Monday, after just 10 months on the job. ...

Alcone Expands Chicago Office 

By: By Betsy Spethmann

Alcone Marketing Group has named Kevin Kleber creative director for its new Chicago office....

Renegade Marketing Wins $10 Million BearingPoint Account 

BearingPoint, Inc. has hired Renegade Marketing Group to handle the $10 million global marketing account for the management and technology consulting firm....

TBA Hires VP-Sales for Events Division 

Experiential marketing agency TBA Global Events has named William Holmes vice president of sales for the strategic events division. ...

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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