Promotion Agency Extends Deal with Tequila RoseBy: By Patricia Odell The Promotion Agency has extended its work for the Tequila Rose Brand.... B.A.R.C. Brings Leiva On BoardBy: By Betsy Spethmann B.A.R.C. Communications has hired Lori Leiva to replace a founding partner who has retired.... LeadDog Taps Schoonmaker for SportsLeadDog Marketing Group has hired Bill Schoonmaker to oversee its sports and sponsorship business. ... Source Marketing Buys Newport Design GroupSource Marketing has bought Newport Design Group to build out its digital and interactive-marketing capabilities.... Marketing Store Hosts Critique of Consumer-Generated AdsSo, what do you think of those Super Bowl ads? Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl.... Wal-Mart Names Martin Agency, Starcom MediaVestWal-Mart Stores chose a slate of traditional ad agencies to replace DraftFCB and Carat on its $570 million marketing account.... Marketing Arm Names Stuart Hill Creative ManagerBy: By Patricia Odell The Marketing Arm has named Stuart Hill creative manager. ... Digital Marketing Agency VML Promotes ThreeBy: By Betsy Spethmann Digital marketing agency VML has begun the New Year by promoting three of the agency’s longtime staffers to three new executive roles at the shop.... Alcone Taps Murphy for Consumer LabAlcone Marketing Group has hired Kraft Foods veteran Beth Murphy to help run the promotion agency’s Consumer Lab research division.... Marketing Drive Adds StaffMarketing Drive Worldwide has hired a handful of new staffers, two of them from Ryan Partnership.... Colangelo Work for U.S. Smokeless Tobacco Breaks First QuarterBy: By Betsy Spethmann Promotion agency Colangelo will start work for U.S. Smokeless Tobacco in first-quarter 2007. ... Publicis Buys Digitas for $1.3 BillionBy: By Betsy Spethmann Publicis Groupe will take a giant step into digital marketing when it buys Digitas Inc. for $1.3 billion.... Arnold Puts Carey, McLaughlin in ChargeBy: By Betsy Spethmann Arnold Brand Promotions has named two directors to run the agency following the departure of senior vice president and director Beth Rice... Arc, Burnett Merge; Landsberg to Exit ArcBy: By Betsy Spethmann Promotion agency Arc Worldwide is merging with its sister ad agency, Leo Burnett Worldwide, in a global restructuring that pushes growth in emerging markets.... Holiday Inn Taps Velocity for NASCAR WorkHoliday Inn Hotels and Resorts hired Velocity Sports & Entertainment to handle the hotel chain's NASCAR sponsorship... Wal-Mart Drops DraftFCBWal-Mart Stores dropped DraftFCB from its $570 million account last week and reopened the review with plans to hire a new shop before February. ... Roehm Out at Wal-MartBy: By Betsy Spethmann Wal-Mart's high-profile marketing exec, Julie Roehm, abruptly left on Monday, after just 10 months on the job. ... Alcone Expands Chicago OfficeBy: By Betsy Spethmann Alcone Marketing Group has named Kevin Kleber creative director for its new Chicago office.... Renegade Marketing Wins $10 Million BearingPoint AccountBearingPoint, Inc. has hired Renegade Marketing Group to handle the $10 million global marketing account for the management and technology consulting firm.... TBA Hires VP-Sales for Events DivisionExperiential marketing agency TBA Global Events has named William Holmes vice president of sales for the strategic events division. ... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Sponsored By:
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Focus on TacticsAT RETAILCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsRobeks Kicks Off Campaign with Free Smoothies OfferEVENT MARKETINGBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesNBC Holds Soggy Summer Lineup EventFocus on TacticsINTERACTIVE MARKETINGGot Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersAlltel Celebrates “My Circle” Anniversary with Reunion SweepLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
