Hyundai Taps LatinWorks for Hispanic Marketing
Hyundai Motor American has selected LatinWorks as its national Hispanic marketing and advertising agency of record....
Moroch Partners Adds New Faces to Agency
Advertising agency Moroch Partners has added three new hires to its agency....
TPN Up Staffers with Agency-Wide Promotions
TPN has promoted a umber of staffers in client and creative services to support the agency’s growth....
The Regan Groups Hires Chianta to Marketing Post
The Regan Group has hired Kevin Chianta as senior vice president of marketing. The post went into effect Aug. 1....
Team Baby Entertainment Signs First Promo Agency
Team Baby Entertainment has signed on agency 206 to handle promotional and brand marketing efforts for the sports entertainment company....
OgilvyAction Hires Mueller as Business Director
OgilvyAction, the brand activation arm of Ogilvy Group, has named Scott Mueller as executive vice president and business director in its New York office. ...
Cenergy Named AOR for Lake Erie Monsters
The Lake Erie Monsters, Cleveland’s new American Hockey League franchise, has named Cenergy as its agency of record. ...
Marketing Arm Taps Upham at Executive VP
The Marketing Arm has named Nowell Upham as an executive vice president. The post took effect July 16....
DirecTV Event Draws 15,000
DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls...
JMP Creative Brings Inventions to Life on ‘American Inventor’
JMP Creative is getting a starring role this week on ABC’s hit show “American Inventor.”...
Five Latina Agency Heads Form One Network
A group of five Latina marketing agency principals have formed the Latina Agency Alliance, a network of advertising, marketing and communications services targeting the Latino market....
Natural Dentists Names Lime Agency of Record
Natural Dentist, Inc. has hired Lime public relations + promotion as its agency of record....
Davie Brown Creates Brand Development Director Post
Davie Brown Talent has named Jason Michelotti as director of brand development, a new post that begins Aug. 1. ...
Ford Hires PowerPact for Breast Cancer Awareness Campaign
Ford Motor Co. has hired PowerPact to generate interest in its campaign to help fight breast cancer....
EPrize Debuts Contest for Businesses to Try its Do-it-Yourself Sweeps Service
Interactive promotions company ePrize has launched a contest giving businesses a chance to try out its do-it-yourself system, called Caffeine, that lets small and medium-sized business owners create online sweepstakes and coupons offers....
Civic Entertainment Hires Research and Marketing Director
Civic Entertainment Group has hired Betsy Spethmann as director of research and marketing strategy. ...
Titan Group to Offer Lead Generation Services
Promotional marketing company Titan Group, Inc. plans to offer lead generation services, initially targeting the home improvement sector....
Aspen Marketing Buys Townsend Agency
Aspen Marketing Services has acquired the Townsend Agency, an integrated relationship marketing firm specializing in interactive and database marketing....
Hanes Uses Humor to Reach Men
Hanes has rolled out a new ad campaign using humor as a backdrop to plug its new men’s collection. ...
LeadDog Buys Sports Consultancy
LeadDog Marketing Group has bought Epic, a sports events consultancy, to build out its sports marketing work and position the agency for international work. ...
