Athletes Team Up for SponsorshipsAthletes represented by three national governing bodies have joined forces to seek sponsorship deals.... Omnicom Launches Word of Mouth ShopOmnicom Group is now officially in the word-of-mouth business.... Omnicom Group Sued Over 'Fuse' NameBy: By Betsy Spethmann Omnicom Group is being sued for using the name “Fuse” for the new sports and entertainment marketing agency that it launched last week.... The Marketing Store Promotes Hilbrich, MacleanThe Marketing Store has promoted two of its top executives to new positions with broader geographic oversight... Agency Offers Trip for Job ReferralsRadio media shop Marketing Architects is turning its H.R. department into a travel agency... Cadbury Schweppes Names VML Interactive Creative AgencyCadbury Schweppes Americas Beverages has named VML its new interactive creative and development agency of record.... JWT Launches New Agency for 40+ SetJWT has launched a new division, called JWT Boom, which focuses on the 40-plus baby boomer market segment. ... Lime Wins AOR for Soft & DriBy: By Patricia Odell Dial Corp. has named Lime public relations + promotion as named agency of record for its Soft & Dri anti-perspirant deodorant... Live from the PMA: Missing Birds Takes Super ReggieBy: By Betsy Spethmann A tiny campaign took the top Reggie Award at the Promotion Marketing Association’s ceremony last night.... Unilever Shifts Remainder of Lipton Business to DDBBy: By Patricia Odell Unilever has consolidated all of its Lipton Tea business under Omnicom Group’s DDB Worldwide.... TBA Global Events Adds New Hires for Branded EntertainmentTBA Global Events is ramping up its branded content and entertainment services business with two new hires.... Absolut Names Amplify to Handle SponsorshipsThe Absolut Spirits Co. has named Amplify Sports and Entertainment as its the sponsorship agency of record ... Draftfcb Launches Shopper Marketing UnitBy: By Betsy Spethmann Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas.... EMAK Promotes FourEMAK Worldwide has promoted four senior executives, among them Brian Kristofek, who becomes CEO of one of EMAK’s promo agencies, Upshot.... Jack Morton Taps Freitas for Top Strategy PostJack Morton Worldwide has hired its first director of strategy and planning to help clients set experiential marketing strategy.... Catalina, ePrize Team for In-store/Online PromotionsBy: By Betsy Spethmann Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.... DDB Promotes Price to Chief Partnership OfficerBy: By Betsy Spethmann DDB Worldwide has named its first-ever chief partnership officer to help clients access its marketing services agencies, including TracyLocke and Tribal DDB.... Aspen Marketing Ups Lang to COOAspen Marketing Services has promoted Cathy Lang to chief operating officer, effective immediately.... Dunkin’ Brands Taps Studiocom for Digital MarketingDunkin’ Brands has named Studiocom Interactive its agency of record for Dunkin’ Donuts and Baskin-Robbins digital marketing initiatives.... Miller Names Digitas Digital AOR Names Digitas Digital AORBy: By Patricia Odell Miller Brewing has named Digitas as its digital agency of record. ... |
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Focus on TacticsAT RETAILMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsEVENT MARKETINGMaybelline Tour Offers Beauty Advice, SamplesBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesFocus on TacticsINTERACTIVE MARKETINGWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
