Athletes Team Up for Sponsorships 

Athletes represented by three national governing bodies have joined forces to seek sponsorship deals....

Omnicom Launches Word of Mouth Shop 

Omnicom Group is now officially in the word-of-mouth business....

Omnicom Group Sued Over 'Fuse' Name 

By: By Betsy Spethmann

Omnicom Group is being sued for using the name “Fuse” for the new sports and entertainment marketing agency that it launched last week....

The Marketing Store Promotes Hilbrich, Maclean 

The Marketing Store has promoted two of its top executives to new positions with broader geographic oversight...

Agency Offers Trip for Job Referrals 

Radio media shop Marketing Architects is turning its H.R. department into a travel agency...

Cadbury Schweppes Names VML Interactive Creative Agency 

Cadbury Schweppes Americas Beverages has named VML its new interactive creative and development agency of record....

JWT Launches New Agency for 40+ Set 

JWT has launched a new division, called JWT Boom, which focuses on the 40-plus baby boomer market segment. ...

Lime Wins AOR for Soft & Dri 

By: By Patricia Odell

Dial Corp. has named Lime public relations + promotion as named agency of record for its Soft & Dri anti-perspirant deodorant...

Live from the PMA: Missing Birds Takes Super Reggie 

By: By Betsy Spethmann

A tiny campaign took the top Reggie Award at the Promotion Marketing Association’s ceremony last night....

Unilever Shifts Remainder of Lipton Business to DDB  

By: By Patricia Odell

Unilever has consolidated all of its Lipton Tea business under Omnicom Group’s DDB Worldwide....

TBA Global Events Adds New Hires for Branded Entertainment 

TBA Global Events is ramping up its branded content and entertainment services business with two new hires....

Absolut Names Amplify to Handle Sponsorships 

The Absolut Spirits Co. has named Amplify Sports and Entertainment as its the sponsorship agency of record ...

Draftfcb Launches Shopper Marketing Unit 

By: By Betsy Spethmann

Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas....

EMAK Promotes Four 

EMAK Worldwide has promoted four senior executives, among them Brian Kristofek, who becomes CEO of one of EMAK’s promo agencies, Upshot....

Jack Morton Taps Freitas for Top Strategy Post 

Jack Morton Worldwide has hired its first director of strategy and planning to help clients set experiential marketing strategy....

Catalina, ePrize Team for In-store/Online Promotions  

By: By Betsy Spethmann

Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions....

DDB Promotes Price to Chief Partnership Officer 

By: By Betsy Spethmann

DDB Worldwide has named its first-ever chief partnership officer to help clients access its marketing services agencies, including TracyLocke and Tribal DDB....

Aspen Marketing Ups Lang to COO 

Aspen Marketing Services has promoted Cathy Lang to chief operating officer, effective immediately....

Dunkin’ Brands Taps Studiocom for Digital Marketing 

Dunkin’ Brands has named Studiocom Interactive its agency of record for Dunkin’ Donuts and Baskin-Robbins digital marketing initiatives....

Miller Names Digitas Digital AOR Names Digitas Digital AOR 

By: By Patricia Odell

Miller Brewing has named Digitas as its digital agency of record. ...

Previous | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | Next

PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

Sponsored By:


Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

Find me an AGENCY


GET LISTED IN PROMO'S SOURCEBOOK


Find me a SUPPLIER

  • PROMO SOURCEBOOK
    Suppliers by Name Category

I need to find/post a JOB OPENING



2007 Sampling Program Planner
Sponsored by IDR


Find me new PRODUCTS


Ask the EXPERTS


I need a GOOD READ


Browse Back Issues
Back to Top

Browse Back Issues

Browse Back Issues