Marlin Entertainment Group Names New Creative Director 

Marlin Entertainment Group has appointed Mike Muligano as vice president creative director....

G2 Names Hoadley to Head Shopper Marketing  

By: By Betsy Spethmann

Grey Global Group has promoted Nick Hoadley to lead the promotions business in the Chicago office of its marketing services division, G2 Worldwide...

Channel M Taps Gap Veteran Gayton 

Retail media firm Channel M has hired Gap Inc. veteran Chris Gayton as vice president of marketing. ...

CoActive Restates Financials 

CoActive Marketing Group this week restated its financial results for the past three years....

Rodriguez Hired for New Unit at Marketing Arm 

By: By Betsy Spethmann

The Marketing Arm has formed a multi-cultural marketing division and hired Michael Rodriguez to run it....

OgilvyAction Merges with Einson Freeman 

By: By Betsy Spethmann

OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX....

Verizon CMO John Stratton Behind Agency Consolidation 

By: By Betsy Spethmann

Verizon Communications’ surprise consolidation of its estimated $2.5 billion marketing account puts its Verizon Wireless division at the fore of the parent company’s marketing strategy....

Malibu Rum Hires Vital Marketing for Major Hispanic Push 

By: By Patricia Odell

Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA. ...

Hawkeye Buys Sports Shop Squires Group 

Hawkeye Group has bought a sports marketing agency, The Squire Group, and used it to form a new division, Hawkeye Sports & Entertainment....

Mars Advertising Promotes Two 

Mars Advertising has promoted two staffers. Heather Henry was promoted to vice president, media director and Nathan Kline was named retail channel manager. ...

MJA Advertising Launches New Brand Integration Division 

MJA Advertising has created a new sponsorship and brand integration division. The new department, called Velvet Rope, will support the agency clients looking to build their brands by associating with new venues and events. ...

Marketing Drive Wins PROMO Redesign Contest 

Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car....

Live from Las Vegas: Sony Pictures Takes Top PROMO IMA Award 

By: By Larry Jaffee

Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas....

IPG Sells Marketing Drive 

By: By Betsy Spethmann

IPG has sold the U.S. operations of Marketing Drive Worldwide to private investors, and folded its overseas operations into Draftfcb....

Grand Central Marketing Remains AOR for Meow Mix 

By: By Amy Johannes

Del Monte has named Grand Central Marketing as its event marketing agency of record for Meow Mix cat food...

ePrize Evacuates Building Following Explosion 

By: By Larry Jaffee

Promotions firm ePrize evacuated its Pleasant Ridge, MI headquarters, following an explosion Friday at 2:15 p.m. when a crane outside the building hit a power line....

World Trade Center Taps IPG Shops for Tour 

By: By Betsy Spethmann

Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial. ...

Kmart Hands $225 Million Ad Account to Draftfcb 

By: By Betsy Spethmann

Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review...

Jay Zemke Named VP at Bard Advertising 

BARD Advertising has named Jay Zemke, to the newly created position of vice president, strategic development...

AMP Revamps Ethnic Work Under Pettigrew 

By: By Betsy Spethmann

Alloy Media + Marketing is restructuring its promotion agency AMP and some of its Alloy media business once again, this time putting multicultural marketing expert Tru Pettigrew in charge....

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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