Marlin Entertainment Group Names New Creative DirectorMarlin Entertainment Group has appointed Mike Muligano as vice president creative director.... G2 Names Hoadley to Head Shopper MarketingBy: By Betsy Spethmann Grey Global Group has promoted Nick Hoadley to lead the promotions business in the Chicago office of its marketing services division, G2 Worldwide... Channel M Taps Gap Veteran GaytonRetail media firm Channel M has hired Gap Inc. veteran Chris Gayton as vice president of marketing. ... CoActive Restates FinancialsCoActive Marketing Group this week restated its financial results for the past three years.... Rodriguez Hired for New Unit at Marketing ArmBy: By Betsy Spethmann The Marketing Arm has formed a multi-cultural marketing division and hired Michael Rodriguez to run it.... OgilvyAction Merges with Einson FreemanBy: By Betsy Spethmann OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX.... Verizon CMO John Stratton Behind Agency ConsolidationBy: By Betsy Spethmann Verizon Communications’ surprise consolidation of its estimated $2.5 billion marketing account puts its Verizon Wireless division at the fore of the parent company’s marketing strategy.... Malibu Rum Hires Vital Marketing for Major Hispanic PushBy: By Patricia Odell Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA. ... Hawkeye Buys Sports Shop Squires GroupHawkeye Group has bought a sports marketing agency, The Squire Group, and used it to form a new division, Hawkeye Sports & Entertainment.... Mars Advertising Promotes TwoMars Advertising has promoted two staffers. Heather Henry was promoted to vice president, media director and Nathan Kline was named retail channel manager. ... MJA Advertising Launches New Brand Integration DivisionMJA Advertising has created a new sponsorship and brand integration division. The new department, called Velvet Rope, will support the agency clients looking to build their brands by associating with new venues and events. ... Marketing Drive Wins PROMO Redesign ContestMarketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.... Live from Las Vegas: Sony Pictures Takes Top PROMO IMA AwardBy: By Larry Jaffee Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas.... IPG Sells Marketing DriveBy: By Betsy Spethmann IPG has sold the U.S. operations of Marketing Drive Worldwide to private investors, and folded its overseas operations into Draftfcb.... Grand Central Marketing Remains AOR for Meow MixBy: By Amy Johannes Del Monte has named Grand Central Marketing as its event marketing agency of record for Meow Mix cat food... ePrize Evacuates Building Following ExplosionBy: By Larry Jaffee Promotions firm ePrize evacuated its Pleasant Ridge, MI headquarters, following an explosion Friday at 2:15 p.m. when a crane outside the building hit a power line.... World Trade Center Taps IPG Shops for TourBy: By Betsy Spethmann Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial. ... Kmart Hands $225 Million Ad Account to DraftfcbBy: By Betsy Spethmann Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review... Jay Zemke Named VP at Bard AdvertisingBARD Advertising has named Jay Zemke, to the newly created position of vice president, strategic development... AMP Revamps Ethnic Work Under PettigrewBy: By Betsy Spethmann Alloy Media + Marketing is restructuring its promotion agency AMP and some of its Alloy media business once again, this time putting multicultural marketing expert Tru Pettigrew in charge.... |
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Focus on TacticsAT RETAILCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsRobeks Kicks Off Campaign with Free Smoothies OfferEVENT MARKETINGBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesNBC Holds Soggy Summer Lineup EventFocus on TacticsINTERACTIVE MARKETINGGot Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersAlltel Celebrates “My Circle” Anniversary with Reunion SweepLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
