TPN Debuts Customer-Focused Retail Marketing Unit
TPN has launched a new unit focused on developing marketing programs for retail brands based on consumer insights....
Catapult Marketing Lands AOR for Perdue Farms
Perdue Farms Inc. has named Catapult Marketing as its agency of record for national consumer and retail promotions....
Draftfcb Names Tina Manikas VP Global Retail and Promos
Draftfcb has named Tina Manikas as the agency’s executive vice president, global retail and promotions officer. ...
TPN Names Chief Creative Officers
TPN has named Tim Austin and Anthony Massa chief creative officers, newly created positions. Austin, 40, started work for TPN 16 years ago on the Frito-Lay account. He has led creative development on a number of accounts including Gatorade, Propel, ESPN, 7-Eleven, Miller and Jim Beam. ...
OgilvyAction Names Jack Rooney CEO
OgilvyAction, the global brand activation arm of The Ogilvy Group, has reorganized its North American leadership....
Loyalty Lab Forms Partnership with Harte-Hanks
Loyalty Lab, a CRM direct marketing agency, and Harte-Hanks, a direct and targeted marketing company, have teamed up to expand loyalty and relationship marketing options to marketers, especially at retail....
Marketing Store Confirms Executive Departures
The Marketing Store has confirmed that two top executives have left the agency. ...
USMP Hires Margo Carr as Managing Director
USMP has hired Margot Carr as managing director, a new position. Carr will be based in New York and is charged with creating and implementing a rollout of corporate event services within The Marketing Arm. The post began yesterday. ...
Nokia Names Davie Brown for Entertainment Promos
Nokia, the world’s largest telephone manufacturer, has hired Davie Brown Entertainment to work on promotion within the U.S. entertainment space....
Big Fish Hires Susan Wladich as VP Strategic Marketing
Brand marketing firm Big Fish has named Susan Wladich to the newly created position of vice president of strategic marketing. ...
EPrize Promotes Two to Vice President
Interactive agency ePrize has promoted Nathan Hughes to vice president of development and Gayle Taub to vice president of creative....
Civic Creates Director of Special Projects Post
Civic Entertainment Group has hired Seth Webb as director of special projects, a new position...
Publicis Groupe Buys Phonevalley
Publicis Groupe said last week that it plans to buy Phonevalley, a mobile phone marketing and communications company based in Paris....
Borden Agency Creates Support Services Division; Hires Troyer
Mobile marketing firm The Borden Agency has hired Korey Troyer to head a newly created support services division....
Direct Marketer to Head up New Agency
Direct marketing veteran Stan Rapp had formed a new marketing agency, Engauge, with Halyard Capital, a private equity fund in New York City ...
GSD&M Creates New Name, Vision
GSD&M is ditching the name it built for more than 30 years to take on a new moniker: GSD&M’s Idea City...
AKQA Adds Search Talent by Acquisition
Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency. ...
Hyundai Taps LatinWorks for Hispanic Marketing
Hyundai Motor American has selected LatinWorks as its national Hispanic marketing and advertising agency of record....
Moroch Partners Adds New Faces to Agency
Advertising agency Moroch Partners has added three new hires to its agency....
TPN Up Staffers with Agency-Wide Promotions
TPN has promoted a umber of staffers in client and creative services to support the agency’s growth....
