OgilvyAction Hires Mueller as Business DirectorOgilvyAction, the brand activation arm of Ogilvy Group, has named Scott Mueller as executive vice president and business director in its New York office. ... Cenergy Named AOR for Lake Erie MonstersThe Lake Erie Monsters, Cleveland’s new American Hockey League franchise, has named Cenergy as its agency of record. ... Marketing Arm Taps Upham at Executive VPThe Marketing Arm has named Nowell Upham as an executive vice president. The post took effect July 16.... DirecTV Event Draws 15,000DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls... JMP Creative Brings Inventions to Life on ‘American Inventor’By: By Amy Johannes JMP Creative is getting a starring role this week on ABC’s hit show “American Inventor.”... Five Latina Agency Heads Form One NetworkA group of five Latina marketing agency principals have formed the Latina Agency Alliance, a network of advertising, marketing and communications services targeting the Latino market.... Natural Dentists Names Lime Agency of RecordBy: By Patricia Odell Natural Dentist, Inc. has hired Lime public relations + promotion as its agency of record.... Davie Brown Creates Brand Development Director PostDavie Brown Talent has named Jason Michelotti as director of brand development, a new post that begins Aug. 1. ... Ford Hires PowerPact for Breast Cancer Awareness CampaignFord Motor Co. has hired PowerPact to generate interest in its campaign to help fight breast cancer.... EPrize Debuts Contest for Businesses to Try its Do-it-Yourself Sweeps ServiceBy: By Patricia Odell Interactive promotions company ePrize has launched a contest giving businesses a chance to try out its do-it-yourself system, called Caffeine, that lets small and medium-sized business owners create online sweepstakes and coupons offers.... Civic Entertainment Hires Research and Marketing DirectorCivic Entertainment Group has hired Betsy Spethmann as director of research and marketing strategy. ... Titan Group to Offer Lead Generation ServicesPromotional marketing company Titan Group, Inc. plans to offer lead generation services, initially targeting the home improvement sector.... Aspen Marketing Buys Townsend AgencyBy: By Patricia Odell Aspen Marketing Services has acquired the Townsend Agency, an integrated relationship marketing firm specializing in interactive and database marketing.... Hanes Uses Humor to Reach MenHanes has rolled out a new ad campaign using humor as a backdrop to plug its new men’s collection. ... LeadDog Buys Sports ConsultancyBy: By Betsy Spethmann LeadDog Marketing Group has bought Epic, a sports events consultancy, to build out its sports marketing work and position the agency for international work. ... Marketing Arm Taps Morrison to Lead IpshThe Marketing Arm has hired Bryon Morrison as president of its wireless marketing agency, ipsh... Alcone Taps Downey to Run Chicago OfficeAlcone Marketing Group has hired Christina Downey to manage its Chicago office.... Adidas’ “Bonded by Blood” Takes Top Cannes Promo AwardRugby is not only a blood sport—now it’s an award winner. Adidas and TBWA took the top promotions prize yesterday at the Cannes International Advertising Festival ... Tissot Swiss Watches Hires Velocity for NASCAR ActivationBy: By Patricia Odell Tissot Swiss Watches has signed Velocity Sports & Entertainment to help develop retail activation strategies and promotions around its NASCAR sponsorship.... Urban Hustlers Emerge as New Sought After Target; StudyBy: By Amy Johannes Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group. ... |
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Focus on TacticsAT RETAILCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsRobeks Kicks Off Campaign with Free Smoothies OfferEVENT MARKETINGBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesNBC Holds Soggy Summer Lineup EventFocus on TacticsINTERACTIVE MARKETINGGot Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersAlltel Celebrates “My Circle” Anniversary with Reunion SweepLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
