Arnold Forms Alliance with TrinityOne to Expand Sports Marketing Services
Arnold Worldwide has formed an alliance with sports and entertainment marketing firm TrinityOne Worldwide to offer its clients in-house sports marketing services....
EPrize Promotes Opelt to VP Marketing
Interactive promotions agency ePrize has promoted Alesya Opelt to vice president of marketing, a new post....
Aspen Marketing Buys Experiencia
Aspen Marketing Services has acquired Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing....
Omnicom Invests in Chinese Communications Group
Omnicom Group Inc. has taken a significant minority investment in China's Shunya Communications Group through BBDO, a move to strengthen its position in China’s communication’s industry....
Engage and UPP Form Alliance
Engage marketing, an experiential and promotions agency, and entertainment marketing agency UPP have formed an alliance to offer clients services from both firms....
TracyLocke Wins National Promotion Work for MasterCard
MasterCard Worldwide has named TracyLocke as its agency of record for U.S. national promotions. ...
PromoWorks, Mobile Media Unveil Joint Venture
PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients....
Alloy, Blowtorch Partner for College Market
Film producer Blowtorch Entertainment and promotional agency Alloy Media + Marketing (AM+M) announced a strategic partnership for various content offerings launching in early 2008. ...
NBC Reshuffles Creative Agency Ranks
Broadcast television network NBC announced that The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted to vice president, operations, NBC Agency East Coast, while Val Nicholas will advance to vice president, business development, NBC Agency East Coast. ...
Kimberly-Clark Hires Naked Communications for Neutral Planning Strategy
Kimberly-Clark Corp. has accelerated its move to a channel neutral planning process with the hiring of Naked Communications....
Wrigley Adds Ryan Partnership to Agency Roster
The Wm. Wrigley Jr. Co. has hired Ryan Partnership as one of its consumer promotions agencies...
Grand Central Marketing Names VP, Hires Others
Grand Central Marketing has promoted Jennifer Guillette to vice president....
Prizelogic Hires Keith Simmons as President
Keith Simmons, a long-time marketing exec, has been named president and managing partner of online promotions company Prizelogic....
Marketing Drive Wins AOR for Pernod Wines and Champagnes
Marketing Drive has been named agency of record for Pernod Ricard USA’s portfolio of wines and champagnes....
Mars Wins HIT Entertainment
Mars Advertising has been hired by HIT Entertainment to develop promotions within the consumer packaged goods market for HIT’s children’s properties....
Mktgpartners Opens Chicago Office
Entertainment and sports marketing agency, mktgpartners, has opened an office in Chicago....
Adrenalina Wins Tecate Business
Heineken USA has hired Adrenalina as its Hispanic advertising agency of record for its Mexican beer brands Tecate and the new Tecate Light. The assignment takes effect immediately....
Octagon Marketing NA Promotes Three Execs
Sports and entertainment agency Octagon Marketing North America has promoted three members of its senior management team....
Former General Mills Marketing Exec to Open Mars Advertising Office
MARS Advertising, Inc. has opened a new office in Minneapolis, MN, and has hired Ann Carr, a long-time General Mills’ marketing executive, to lead the office....
Grand Prize Marketing Opens its Doors
Kevin Mendelson, a long-time promotional products distributor, has opened Grand Prize Marketing....
