Omnicom Invests in Chinese Communications Group 

Omnicom Group Inc. has taken a significant minority investment in China's Shunya Communications Group through BBDO, a move to strengthen its position in China’s communication’s industry....

Engage and UPP Form Alliance 

Engage marketing, an experiential and promotions agency, and entertainment marketing agency UPP have formed an alliance to offer clients services from both firms....

TracyLocke Wins National Promotion Work for MasterCard 

MasterCard Worldwide has named TracyLocke as its agency of record for U.S. national promotions. ...

PromoWorks, Mobile Media Unveil Joint Venture 

PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients....

Alloy, Blowtorch Partner for College Market 

Film producer Blowtorch Entertainment and promotional agency Alloy Media + Marketing (AM+M) announced a strategic partnership for various content offerings launching in early 2008. ...

NBC Reshuffles Creative Agency Ranks 

Broadcast television network NBC announced that The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted to vice president, operations, NBC Agency East Coast, while Val Nicholas will advance to vice president, business development, NBC Agency East Coast. ...

Kimberly-Clark Hires Naked Communications for Neutral Planning Strategy 

Kimberly-Clark Corp. has accelerated its move to a channel neutral planning process with the hiring of Naked Communications....

Wrigley Adds Ryan Partnership to Agency Roster 

The Wm. Wrigley Jr. Co. has hired Ryan Partnership as one of its consumer
promotions agencies...

Grand Central Marketing Names VP, Hires Others 

Grand Central Marketing has promoted Jennifer Guillette to vice president....

Prizelogic Hires Keith Simmons as President 

Keith Simmons, a long-time marketing exec, has been named president and managing partner of online promotions company Prizelogic....

Marketing Drive Wins AOR for Pernod Wines and Champagnes 

Marketing Drive has been named agency of record for Pernod Ricard USA’s portfolio of wines and champagnes....

Mars Wins HIT Entertainment  

Mars Advertising has been hired by HIT Entertainment to develop promotions within the consumer packaged goods market for HIT’s children’s properties....

Mktgpartners Opens Chicago Office 

Entertainment and sports marketing agency, mktgpartners, has opened an office in Chicago....

Adrenalina Wins Tecate Business 

Heineken USA has hired Adrenalina as its Hispanic advertising agency of record for its Mexican beer brands Tecate and the new Tecate Light. The assignment takes effect immediately....

Octagon Marketing NA Promotes Three Execs 

Sports and entertainment agency Octagon Marketing North America has promoted three members of its senior management team....

Former General Mills Marketing Exec to Open Mars Advertising Office 

MARS Advertising, Inc. has opened a new office in Minneapolis, MN, and has hired Ann Carr, a long-time General Mills’ marketing executive, to lead the office....

Grand Prize Marketing Opens its Doors 

Kevin Mendelson, a long-time promotional products distributor, has opened Grand Prize Marketing....

Bluegrass Merges with High Profile 

Bluegrass Promotional Marketing has merged with High Profile, a 16-year-old firm specializing in promotional products....

Draftfcb Forms Experiential Division 

Draftfcb has formed a new division that combines two business units....

After Lengthy Debate, Zipatoni and Rivet to Merge 

Promotions and marketing firm Zipatoni and sister ad agency Rivet will merge, months after internal conversations began about how best to, or whether to, combine the two agencies....

«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

AGENCY NEWS

AGENCY NEWS

Lor Gold Moves to TimeZoneOne 

TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients...

Former Relay Exec Opens Experiential Shop 

The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company...

Moroch Boosts Agency with New Hires 

Advertising agency Moroch Partners has promoted two people and added eight new faces to its agency...

Greifer Leaves Digitas for CEO Post 

Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned...

Garbarini to Lead Creative at G2 Interactive 

Marc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company...

RedPeg Marketing Names Martin Codd as Head of Production 

RedPeg Marketing has hired Martin Codd to lead its production department...

Wunderman Links In With Social Media Analytics  

Wunderman has partnered with social media analytics firm Visible Technologies...

Companies Establishing In-House Ad Agencies: ANA Survey 

When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes...

Integer Group Debuts New Retail and Digital Practice 

The Integer Group has launched a new practice called Digitail...

Chrysler Names Gail & Rice for Event Staffing 

Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ...

Draftfcb Hires Orlov as President of Europe/Middle East 

Draftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries...

Davie Brown Hires Director of Film 

Davie Brown Entertainment has named Farrah Louviere director of film...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

Publicis Acquires Performics From Google 

Publicis Groupe will acquire the Performics search marketing business from Google. ...

Momentum Hires Leader for Retail and Shopper Marketing 

Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position....

George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China  

The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...

Moroch Adds Five McDonald’s Co-ops to its Roster 

McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54....

Former SVP at Arc Moves to Trisect as CCO 

Trisect, a new consumer engagement agency, has hired Paul Kuzma as its chief creative officer, a new position...

Ogilvy CEO Shelley Lazarus Steps Down 

Shelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job....

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

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Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

Back to Top