Draftfcb Names Tina Manikas VP Global Retail and PromosDraftfcb has named Tina Manikas as the agency’s executive vice president, global retail and promotions officer. ... TPN Names Chief Creative OfficersBy: By Patricia Odell TPN has named Tim Austin and Anthony Massa chief creative officers, newly created positions. Austin, 40, started work for TPN 16 years ago on the Frito-Lay account. He has led creative development on a number of accounts including Gatorade, Propel, ESPN, 7-Eleven, Miller and Jim Beam. ... OgilvyAction Names Jack Rooney CEOBy: By Patricia Odell OgilvyAction, the global brand activation arm of The Ogilvy Group, has reorganized its North American leadership.... Loyalty Lab Forms Partnership with Harte-HanksLoyalty Lab, a CRM direct marketing agency, and Harte-Hanks, a direct and targeted marketing company, have teamed up to expand loyalty and relationship marketing options to marketers, especially at retail.... Marketing Store Confirms Executive DeparturesBy: By Larry Jaffee larry.jaffee@penton.com The Marketing Store has confirmed that two top executives have left the agency. ... USMP Hires Margo Carr as Managing DirectorBy: By Patricia Odell Patricia.Odell@penton.com USMP has hired Margot Carr as managing director, a new position. Carr will be based in New York and is charged with creating and implementing a rollout of corporate event services within The Marketing Arm. The post began yesterday. ... Nokia Names Davie Brown for Entertainment PromosNokia, the world’s largest telephone manufacturer, has hired Davie Brown Entertainment to work on promotion within the U.S. entertainment space.... Big Fish Hires Susan Wladich as VP Strategic MarketingBrand marketing firm Big Fish has named Susan Wladich to the newly created position of vice president of strategic marketing. ... EPrize Promotes Two to Vice PresidentInteractive agency ePrize has promoted Nathan Hughes to vice president of development and Gayle Taub to vice president of creative.... Civic Creates Director of Special Projects PostBy: By Patricia Odell Civic Entertainment Group has hired Seth Webb as director of special projects, a new position... Publicis Groupe Buys PhonevalleyPublicis Groupe said last week that it plans to buy Phonevalley, a mobile phone marketing and communications company based in Paris.... Borden Agency Creates Support Services Division; Hires TroyerBy: By Patricia Odell Mobile marketing firm The Borden Agency has hired Korey Troyer to head a newly created support services division.... Direct Marketer to Head up New AgencyDirect marketing veteran Stan Rapp had formed a new marketing agency, Engauge, with Halyard Capital, a private equity fund in New York City ... GSD&M Creates New Name, VisionGSD&M is ditching the name it built for more than 30 years to take on a new moniker: GSD&M’s Idea City... AKQA Adds Search Talent by AcquisitionIndependent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency. ... Hyundai Taps LatinWorks for Hispanic MarketingHyundai Motor American has selected LatinWorks as its national Hispanic marketing and advertising agency of record.... Moroch Partners Adds New Faces to AgencyAdvertising agency Moroch Partners has added three new hires to its agency.... TPN Up Staffers with Agency-Wide PromotionsTPN has promoted a umber of staffers in client and creative services to support the agency’s growth.... The Regan Groups Hires Chianta to Marketing PostBy: By Amy Johannes The Regan Group has hired Kevin Chianta as senior vice president of marketing. The post went into effect Aug. 1.... Team Baby Entertainment Signs First Promo AgencyTeam Baby Entertainment has signed on agency 206 to handle promotional and brand marketing efforts for the sports entertainment company.... |
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Focus on TacticsAT RETAILCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsRobeks Kicks Off Campaign with Free Smoothies OfferEVENT MARKETINGBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesNBC Holds Soggy Summer Lineup EventFocus on TacticsINTERACTIVE MARKETINGGot Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersAlltel Celebrates “My Circle” Anniversary with Reunion SweepLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
