Zoom Gets Rights to Insite Bar Network 

Out-of-home ad network Zoom Media & Marketing said that it has signed an agreement to buy the Insite Advertising indoor media division of Alloy Media & Marketing....

Marketing Store Creates Relationship Marketing Post 

The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post. ...

RedPeg Raises $100,000-plus to Aid One of its Own 

RedPeg Marketing raised more than $100,000 last month to help fight cancer in the name of the daughter of the agency’s vice president and partner, Jeff Snyder....

US Concepts President Moves to CEO of Iris North America 

Iris North America, a division of integrated marketing company Iris Worldwide has hired Bradford Bryen as CEO for its North American offices. ...

MasterCard Takes New “Priceless’ Tact 

MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage....

Draftfcb Ups Three to Senior VPs 

Draftfcb has named three senior vice presidents. Eduardo Dehesa-Conde has been promoted to senior vice president, group creative director...

The Marketing Arm Reorganizes; Promotes Belmont and Temperley 

The Marketing Arm has reorganized its management team, naming Dan Belmont as president of consulting and activation and Simon Temperley as president of retail and events for the agency, effective immediately....

Lime Names Promotions Directors, Hires Others 

Lime Public Relations and Promotions has promoted Gabe Banner to promotions director...

Allen & Gerritsen Add Brand Promotion to Offerings 

Allen & Gerritsen has boosted its offerings with the addition of brand promotion....

Moroch Breaks First Work for The Travel Channel 

Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel....

Heineken and Ryan Partnership Split After 12 Years 

Heineken USA and Ryan Partnership have ended their 12-year relationship. The decision was mutual, the companies said....

Young Returns to Usmp as VP Biz Development 

Andrea Young has returned to her old stomping grounds, Usmp, as vice president of business development, a new position....

Mattel Names CAA for Entertainment Work 

Mattel, Inc. has hired the Creative Artists Agency, an entertainment and sports agency, to develop entertainment marketing programs around the company’s popular brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, Uno and Polly Pocket....

Money Mailer and ePrize Align to Offer Online Promos 

Money Mailer has formed an alliance with interactive promotions firm ePrize to create Web-based promotions tied to Money Mailer’s direct mailers to drive both store and Web traffic. ...

Euro RSCG Buys Promo Agency Shake 

Euro RSCG Worldwide has acquired promotion marketing agency Shake....

Moroch Adds Staff to WV and Dallas Offices. 

Advertising and marketing agency Moroch has brought on a number of new staffers...

Draftfcb London Wins Chevy Digital, DM and DR Work 

Chevrolet has named Draftfcb London as its digital, direct marketing and direct response agency in the UK. ...

Arnold Forms Alliance with TrinityOne to Expand Sports Marketing Services 

Arnold Worldwide has formed an alliance with sports and entertainment marketing firm TrinityOne Worldwide to offer its clients in-house sports marketing services....

EPrize Promotes Opelt to VP Marketing 

Interactive promotions agency ePrize has promoted Alesya Opelt to vice president of marketing, a new post....

Aspen Marketing Buys Experiencia 

Aspen Marketing Services has acquired Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing....

«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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AGENCY NEWS

AGENCY NEWS

Lor Gold Moves to TimeZoneOne 

TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients...

Former Relay Exec Opens Experiential Shop 

The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company...

Moroch Boosts Agency with New Hires 

Advertising agency Moroch Partners has promoted two people and added eight new faces to its agency...

Greifer Leaves Digitas for CEO Post 

Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned...

Garbarini to Lead Creative at G2 Interactive 

Marc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company...

RedPeg Marketing Names Martin Codd as Head of Production 

RedPeg Marketing has hired Martin Codd to lead its production department...

Wunderman Links In With Social Media Analytics  

Wunderman has partnered with social media analytics firm Visible Technologies...

Companies Establishing In-House Ad Agencies: ANA Survey 

When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes...

Integer Group Debuts New Retail and Digital Practice 

The Integer Group has launched a new practice called Digitail...

Chrysler Names Gail & Rice for Event Staffing 

Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ...

Draftfcb Hires Orlov as President of Europe/Middle East 

Draftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries...

Davie Brown Hires Director of Film 

Davie Brown Entertainment has named Farrah Louviere director of film...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

Publicis Acquires Performics From Google 

Publicis Groupe will acquire the Performics search marketing business from Google. ...

Momentum Hires Leader for Retail and Shopper Marketing 

Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position....

George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China  

The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...

Moroch Adds Five McDonald’s Co-ops to its Roster 

McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54....

Former SVP at Arc Moves to Trisect as CCO 

Trisect, a new consumer engagement agency, has hired Paul Kuzma as its chief creative officer, a new position...

Ogilvy CEO Shelley Lazarus Steps Down 

Shelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job....

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

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Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

Back to Top