Zoom Gets Rights to Insite Bar Network
Out-of-home ad network Zoom Media & Marketing said that it has signed an agreement to buy the Insite Advertising indoor media division of Alloy Media & Marketing....
Marketing Store Creates Relationship Marketing Post
The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post. ...
RedPeg Raises $100,000-plus to Aid One of its Own
RedPeg Marketing raised more than $100,000 last month to help fight cancer in the name of the daughter of the agency’s vice president and partner, Jeff Snyder....
US Concepts President Moves to CEO of Iris North America
Iris North America, a division of integrated marketing company Iris Worldwide has hired Bradford Bryen as CEO for its North American offices. ...
MasterCard Takes New “Priceless’ Tact
MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage....
Draftfcb Ups Three to Senior VPs
Draftfcb has named three senior vice presidents. Eduardo Dehesa-Conde has been promoted to senior vice president, group creative director...
The Marketing Arm Reorganizes; Promotes Belmont and Temperley
The Marketing Arm has reorganized its management team, naming Dan Belmont as president of consulting and activation and Simon Temperley as president of retail and events for the agency, effective immediately....
Lime Names Promotions Directors, Hires Others
Lime Public Relations and Promotions has promoted Gabe Banner to promotions director...
Allen & Gerritsen Add Brand Promotion to Offerings
Allen & Gerritsen has boosted its offerings with the addition of brand promotion....
Moroch Breaks First Work for The Travel Channel
Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel....
Heineken and Ryan Partnership Split After 12 Years
Heineken USA and Ryan Partnership have ended their 12-year relationship. The decision was mutual, the companies said....
Young Returns to Usmp as VP Biz Development
Andrea Young has returned to her old stomping grounds, Usmp, as vice president of business development, a new position....
Mattel Names CAA for Entertainment Work
Mattel, Inc. has hired the Creative Artists Agency, an entertainment and sports agency, to develop entertainment marketing programs around the company’s popular brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, Uno and Polly Pocket....
Money Mailer and ePrize Align to Offer Online Promos
Money Mailer has formed an alliance with interactive promotions firm ePrize to create Web-based promotions tied to Money Mailer’s direct mailers to drive both store and Web traffic. ...
Euro RSCG Buys Promo Agency Shake
Euro RSCG Worldwide has acquired promotion marketing agency Shake....
Moroch Adds Staff to WV and Dallas Offices.
Advertising and marketing agency Moroch has brought on a number of new staffers...
Draftfcb London Wins Chevy Digital, DM and DR Work
Chevrolet has named Draftfcb London as its digital, direct marketing and direct response agency in the UK. ...
Arnold Forms Alliance with TrinityOne to Expand Sports Marketing Services
Arnold Worldwide has formed an alliance with sports and entertainment marketing firm TrinityOne Worldwide to offer its clients in-house sports marketing services....
EPrize Promotes Opelt to VP Marketing
Interactive promotions agency ePrize has promoted Alesya Opelt to vice president of marketing, a new post....
Aspen Marketing Buys Experiencia
Aspen Marketing Services has acquired Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing....
