TracyLocke Wins National Promotion Work for MasterCardBy: By Patricia Odell MasterCard Worldwide has named TracyLocke as its agency of record for U.S. national promotions. ... PromoWorks, Mobile Media Unveil Joint VenturePromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.... Alloy, Blowtorch Partner for College MarketFilm producer Blowtorch Entertainment and promotional agency Alloy Media + Marketing (AM+M) announced a strategic partnership for various content offerings launching in early 2008. ... NBC Reshuffles Creative Agency RanksBroadcast television network NBC announced that The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted to vice president, operations, NBC Agency East Coast, while Val Nicholas will advance to vice president, business development, NBC Agency East Coast. ... Kimberly-Clark Hires Naked Communications for Neutral Planning StrategyBy: By Patricia Odell Kimberly-Clark Corp. has accelerated its move to a channel neutral planning process with the hiring of Naked Communications.... Wrigley Adds Ryan Partnership to Agency RosterThe Wm. Wrigley Jr. Co. has hired Ryan Partnership as one of its consumer promotions agencies... Grand Central Marketing Names VP, Hires OthersGrand Central Marketing has promoted Jennifer Guillette to vice president.... Prizelogic Hires Keith Simmons as PresidentKeith Simmons, a long-time marketing exec, has been named president and managing partner of online promotions company Prizelogic.... Marketing Drive Wins AOR for Pernod Wines and ChampagnesBy: By Patricia Odell Marketing Drive has been named agency of record for Pernod Ricard USA’s portfolio of wines and champagnes.... Mars Wins HIT EntertainmentBy: By Patricia Odell Mars Advertising has been hired by HIT Entertainment to develop promotions within the consumer packaged goods market for HIT’s children’s properties.... Mktgpartners Opens Chicago OfficeEntertainment and sports marketing agency, mktgpartners, has opened an office in Chicago.... Adrenalina Wins Tecate BusinessHeineken USA has hired Adrenalina as its Hispanic advertising agency of record for its Mexican beer brands Tecate and the new Tecate Light. The assignment takes effect immediately.... Octagon Marketing NA Promotes Three ExecsSports and entertainment agency Octagon Marketing North America has promoted three members of its senior management team.... Former General Mills Marketing Exec to Open Mars Advertising OfficeMARS Advertising, Inc. has opened a new office in Minneapolis, MN, and has hired Ann Carr, a long-time General Mills’ marketing executive, to lead the office.... Grand Prize Marketing Opens its DoorsBy: By Patricia Odell Kevin Mendelson, a long-time promotional products distributor, has opened Grand Prize Marketing.... Bluegrass Merges with High ProfileBy: By Patricia Odell Patricia.Odell@penton.com Bluegrass Promotional Marketing has merged with High Profile, a 16-year-old firm specializing in promotional products.... Draftfcb Forms Experiential DivisionDraftfcb has formed a new division that combines two business units.... After Lengthy Debate, Zipatoni and Rivet to MergeBy: By Patricia Odell Promotions and marketing firm Zipatoni and sister ad agency Rivet will merge, months after internal conversations began about how best to, or whether to, combine the two agencies.... TPN Debuts Customer-Focused Retail Marketing UnitBy: By Patricia Odell TPN has launched a new unit focused on developing marketing programs for retail brands based on consumer insights.... Catapult Marketing Lands AOR for Perdue FarmsBy: By Patricia Odell Patricia.Odell@penton.com Perdue Farms Inc. has named Catapult Marketing as its agency of record for national consumer and retail promotions.... |
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Focus on TacticsAT RETAILCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsRobeks Kicks Off Campaign with Free Smoothies OfferEVENT MARKETINGBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesNBC Holds Soggy Summer Lineup EventFocus on TacticsINTERACTIVE MARKETINGGot Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersAlltel Celebrates “My Circle” Anniversary with Reunion SweepLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
