Promo Sourcebook

TXU Energy Names TracyLocke AOR 

Following a competitive review, TXU Energy has named TracyLocke as its agency of record....

Draftfcb Is Big Tempo Winner for “Body by Milk” 

Integrated marketing agency Draftfcb was the big winner at this year’s annual Tempo awards presented by the Chicago Association of Direct Marketers, walking away with 25 of the 113 campaign-related awards presented, including nine first-place trophies....

Davie Brown Wins Work for Hyundai Genesis  

Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis....

Hyperfactory Hires Liz Jones to Run LA Entertainment Division 

The Hyperfactory, a mobile, media and execution company, has hired Liz Jones as vice president, entertainment and media to head the company’s Los Angeles entertainment division...

Martin Prew Takes Creative Spot at Octagon’s id8 

Octagon has named Martin Prew to the new position of creative concept director for id8, the agency’s group dedicated to idea generation. ...

Octagon and TNS Sport Combine Research to Boost Understanding of Sports Fans 

Octagon and TNS Sport have formed a partnership that combines their respective proprietary research methodologies to offer clients a more in-depth analysis and understanding of sports fans. ...

TPN Promotes Warhaftig to Director on Gatorade 

Retail sales promotion agency TPN has promoted Daniel Warhaftig to account director on the Gatorade Co. retail marketing account...

Octagon Hires VP for Music and Entertainment Group 

Octagon has hired marketing executive Chris Monaco as vice president of the agency’s music and entertainment group....

Arnold Hires SVP to Lead Smoking Control Brands 

Arnold Worldwide has named Scott Caristo senior vice president and group director in the business leadership group. ...

Tim Hortons Names First CMO 

Coffee and doughnut shop Tim Hortons Inc. has named Bill Moir as chief brand and marketing officer, a new post, the company said this week....

Ipsh Hires VP for New LA Office 

Ipsh this week hired Brad Vettese as executive vice president and managing director for a new office opening on the west coast....

Eastwest Hires VP 

Eastwest Marketing Group has hired Kimberly Orton as vice president, group account director. ...

Trailer Park Taps Eiserman for CEO Post 

Entertainment marketing agency Trailer Park has named Rick Eiserman its CEO....

Digitas Promotes Nine Executives 

Digitas has promoted Barbara Goose to executive vice president of marketing....

Octagon Pushes NFL in the U.K. 

The National Football League appointed Octagon to help promote the sport and its business initiatives in the U.K....

Ryan Partnership Minneapolis Changes Name to RPM Connect 

Consumer promotion agency Ryan Partnership Minneapolis has changed its name to RPM Connect to better reflect the firm's expertise in retail and shopper marketing. ...

ING Hires New CMO 

ING has named Ann Glover as chief marketing officer for ING Americas operations....

Alloy Access Named AOR for Rockport 

Alloy Access, the urban and multicultural division of Alloy Media + Marketing, has been named agency of record for footwear maker The Rockport Co....

OgilvyAction to Handle Experiential and Consumer Promos for T.J. Maxx/Marshalls 

T.J. Maxx, the largest off-price retailer of apparel and home fashions in the U.S., and Marshalls, a leading off-price retailer in the U.S., have named OgilvyAction to handle experiential and consumer promotions....

Euro RSCG Names John Minnec Exec Director 

Euro RSCG Chicago has named John Minnec executive director, a new post. ...

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