Marketing Drive Shifts Management
Michael Harris has been named president of the Wilton, CT headquarters of Marketing Drive Worldwide as Chris Barr and Kathryn Benedett leave the agency at the end of this month....
Michael Harris has been named president of the Wilton, CT headquarters of Marketing Drive Worldwide as Chris Barr and Kathryn Benedett leave the agency at the end of this month....
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Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...
TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients...
The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company...
Advertising agency Moroch Partners has promoted two people and added eight new faces to its agency...
Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned...
Marc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company...
RedPeg Marketing has hired Martin Codd to lead its production department...
Wunderman has partnered with social media analytics firm Visible Technologies...
When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes...
The Integer Group has launched a new practice called Digitail...
Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ...
Draftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries...
Davie Brown Entertainment has named Farrah Louviere director of film...
CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...
CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...
Publicis Groupe will acquire the Performics search marketing business from Google. ...
Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position....
The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...
McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54....
Trisect, a new consumer engagement agency, has hired Paul Kuzma as its chief creative officer, a new position...
Shelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job....
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Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...
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