La Comunidad Wins AOR for Rémy Martin
Hispanic advertising agency la comunidad has been named agency of record for Rémy Martin. First work is expected to break in the fourth quarter. ...
Pernod Ricard Names Marketing Drive Worldwide AOR
Pernod Ricard has added Marketing Drive Worldwide to its promotion agency roster to fill a need created after its acquisition of Allied Domecq last year....
Active Marketing Buys Promote It
Active Marketing Group has acquired health-club marketing shop Promote It International to round out its marketing services targeting physically active consumers. ...
Ryan Adds Pharma Division
D.L. Ryan Cos. has added a medical marketing division to its Ryan iDirect direct-marketing arm. ...
Alcone Wins Q-Tips Account
Unilever has named Alcone Marketing Group its promotion agency of record for Q-Tips Cotton Swabs. ...
From AAAA: DeSena Departs Masterfoods to Launch Engagement Business
Bob DeSena, the managing director of Mars Direct at Masterfoods, has departed and launched a new business, Engagement Marketing Group. ...
Herbalife Names Velocity to Boost Sponsorships
Herbalife Ltd., the maker of weight-management, nutritional supplements and personal care products, has named Velocity Sports & Entertainment to maximize its sponsorship assets and opportunities. ...
Publicis Taps Tobaccowala to Lead New-Media Consultancy
Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala. ...
Momentum Hires McGuinness from McCann
Momentum Worldwide has tapped Peter McGuinness to head its Europe/Middle East/Africa operations as part of the agency's global management revamp. ...
Alcone Revamps Planning, Taps Radzin
Alcone Marketing Group has restructured its planning department and hired Allison Radzin as one of three new directors for the division. ...
InBev Picks TracyLocke as AOR
InBev USA has named TracyLocke promotional agency of record for beer brands Stella Artois, Beck's, Bass, Brahma and Rolling Rock, after a review. ...
Arnold Taps BzzAgent Network; Promotes Rice
Arnold Worldwide has cut an innovative deal with word-of-mouth marketing agency BzzAgent: Arnold is the first shop to tap BzzAgent's new "media channel" that sells access to 130,000 word-of-mouth volunteers the same way media agencies sell ad space. ...
Hyundai Taps Agency for Hispanic Reach
Hyundai North America last week tapped Del Rivero Messianu DDB as its Hispanic advertising agency responsible for developing interactive and experiential marketing programs...
Momentum Taps McNulty, Langton for Global Posts
Momentum Worldwide has added two top posts as the agency continues its global expansion....
Strottman Hires Jay Zemke as VP-Bus Dev
Promotion and premium agency Strottman International has hired Jay Zemke as VP-business development. The appointment took effect Jan. 16....
EPrize Secures $32 Million Investment
Interactive marketing agency ePrize announced yesterday that it had received $32 million from a consortium of Detroit-area investors. ...
Draft Hires Former Arc Exec Back
Chicago agency veteran Brad Back has moved to Draft after a seven-month stint outside the promotions business....
The Marketing Store Opens NYC Office
The Marketing Store Worldwide has opened a New York City office specializing in lifestyle marketing....
J. Brown Hires Luciano
The J. Brown Agency has hired Wayne Luciano as VP-strategic planning and insights, a new post in its Dallas office....
Draft Promotes Boschetto as Heir Apparent
Draft, Inc. has promoted Laurence Boschetto to president-CEO of global operations for the agency, grooming him to eventually replace Draft Chairman-CEO Howard Draft. ...
