Noble Taps Bortis for New IMC Unit 

Marketing agency Noble has named Linda Bortis to run its new Integrated Communications Group that encompasses traditional and new media, p.r., interactive and one-to-one marketing. ...

Draft, FCB to Merge 

Draft will merge with sister shop FCB as a global marketing agency with one management team and a single P&L. ...

Garcia Buys Back Market Vision Share 

Market Vision CEO Bonnie Garcia has bought back full interest in the Hispanic marketing agency. ...

Heineken Names Alloy to Reach African Americans 

Heineken USA Inc. has named Alloy Marketing & Promotions (AMP Agency) to develop and execute its promotional marketing programs targeting the African-American adult consumer. The new assignment takes effect immediately....

Dorgan Lands at Tap.TV 

Tim Dorgan has joined Tap.TV as President-COO of the fledgling media company, after resigning his post as CEO of The J. Brown Agency earlier this month. ...

Wunderman Promotes Kessel, Ross at RTC 

Wunderman has promoted two leaders at its RTC Relationship Marketing unit in Washington, DC....

Velocity Opens Office to Push NASCAR 

Velocity Sports & Entertainment has opened an office in Charlotte, NC, in a bid to aggressively expand its NASCAR business. The sports and entertainment marketing agency has hired Trip Wheeler to head operations there....

Interpublic CEO Talks About Draft and Foote Cone & Belding Alliance 

After weeks of speculation, Michael Roth, the CEO of the Interpublic Group of Cos. sought to dispel rumors of a merger between Draft and Foote Cone & Belding, during an earnings conference call yesterday. ...

Universal Hires Velocity for Park and Resort Sponsorships  

Universal Parks & Resorts (UPR) has named marketing agency Velocity Sports & Entertainment as its exclusive corporate partnerships sales agency for the company's theme parks and resort destinations. Work starts immediately. ...

Staples Names Davie-Brown AOR for Entertainment 

Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing. ...

Starbucks Hires William Morris to Promote Music, Film 

Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores. The effort is a bid to enhance the overall entertainment experience for its millions of dedicated coffee drinkers. ...

Volkswagen Hires Agency for Product Placement Deals 

Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity. ...

J. Brown Folds into G2; CEO Dorgan Departs 

Grey Global Group is folding J. Brown Agency into its G2 Worldwide division as J. Brown CEO Tim Dorgan leaves the agency. ...

JetBlue Airways Taps Mr. Youth for Promo Stunts 

JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers. ...

EMAK Promotes Kramer, Hires Boutros 

EMAK Worldwide has promoted Jon Kramer to the new post of president-integrated marketing services. ...

Pernod Ricard Adds Brands to Alcone Work 

Pernod Ricard USA has tapped Alcone Marketing Group to handle several brands that Pernod acquired in its 2005 purchase of Allied Domecq. ...

Mediaedge:cia Adds Entertainment Division 

Another media-buying firm is getting into the entertainment business. ...

La Comunidad Wins AOR for Rémy Martin 

Hispanic advertising agency la comunidad has been named agency of record for Rémy Martin. First work is expected to break in the fourth quarter. ...

Pernod Ricard Names Marketing Drive Worldwide AOR 

Pernod Ricard has added Marketing Drive Worldwide to its promotion agency roster to fill a need created after its acquisition of Allied Domecq last year....

Active Marketing Buys Promote It 

Active Marketing Group has acquired health-club marketing shop Promote It International to round out its marketing services targeting physically active consumers. ...

«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
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AGENCY NEWS

AGENCY NEWS

Lor Gold Moves to TimeZoneOne 

TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients...

Former Relay Exec Opens Experiential Shop 

The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company...

Moroch Boosts Agency with New Hires 

Advertising agency Moroch Partners has promoted two people and added eight new faces to its agency...

Greifer Leaves Digitas for CEO Post 

Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned...

Garbarini to Lead Creative at G2 Interactive 

Marc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company...

RedPeg Marketing Names Martin Codd as Head of Production 

RedPeg Marketing has hired Martin Codd to lead its production department...

Wunderman Links In With Social Media Analytics  

Wunderman has partnered with social media analytics firm Visible Technologies...

Companies Establishing In-House Ad Agencies: ANA Survey 

When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes...

Integer Group Debuts New Retail and Digital Practice 

The Integer Group has launched a new practice called Digitail...

Chrysler Names Gail & Rice for Event Staffing 

Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ...

Draftfcb Hires Orlov as President of Europe/Middle East 

Draftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries...

Davie Brown Hires Director of Film 

Davie Brown Entertainment has named Farrah Louviere director of film...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

CoActive Rebrands Under ‘Mktg’ 

CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...

Publicis Acquires Performics From Google 

Publicis Groupe will acquire the Performics search marketing business from Google. ...

Momentum Hires Leader for Retail and Shopper Marketing 

Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position....

George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China  

The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...

Moroch Adds Five McDonald’s Co-ops to its Roster 

McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54....

Former SVP at Arc Moves to Trisect as CCO 

Trisect, a new consumer engagement agency, has hired Paul Kuzma as its chief creative officer, a new position...

Ogilvy CEO Shelley Lazarus Steps Down 

Shelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job....

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

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Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: The Pro Shop

Back to Top