Noble Taps Bortis for New IMC Unit
Marketing agency Noble has named Linda Bortis to run its new Integrated Communications Group that encompasses traditional and new media, p.r., interactive and one-to-one marketing. ...
Draft, FCB to Merge
Draft will merge with sister shop FCB as a global marketing agency with one management team and a single P&L. ...
Garcia Buys Back Market Vision Share
Market Vision CEO Bonnie Garcia has bought back full interest in the Hispanic marketing agency. ...
Heineken Names Alloy to Reach African Americans
Heineken USA Inc. has named Alloy Marketing & Promotions (AMP Agency) to develop and execute its promotional marketing programs targeting the African-American adult consumer. The new assignment takes effect immediately....
Dorgan Lands at Tap.TV
Tim Dorgan has joined Tap.TV as President-COO of the fledgling media company, after resigning his post as CEO of The J. Brown Agency earlier this month. ...
Wunderman Promotes Kessel, Ross at RTC
Wunderman has promoted two leaders at its RTC Relationship Marketing unit in Washington, DC....
Velocity Opens Office to Push NASCAR
Velocity Sports & Entertainment has opened an office in Charlotte, NC, in a bid to aggressively expand its NASCAR business. The sports and entertainment marketing agency has hired Trip Wheeler to head operations there....
Interpublic CEO Talks About Draft and Foote Cone & Belding Alliance
After weeks of speculation, Michael Roth, the CEO of the Interpublic Group of Cos. sought to dispel rumors of a merger between Draft and Foote Cone & Belding, during an earnings conference call yesterday. ...
Universal Hires Velocity for Park and Resort Sponsorships
Universal Parks & Resorts (UPR) has named marketing agency Velocity Sports & Entertainment as its exclusive corporate partnerships sales agency for the company's theme parks and resort destinations. Work starts immediately. ...
Staples Names Davie-Brown AOR for Entertainment
Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing. ...
Starbucks Hires William Morris to Promote Music, Film
Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores. The effort is a bid to enhance the overall entertainment experience for its millions of dedicated coffee drinkers. ...
Volkswagen Hires Agency for Product Placement Deals
Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity. ...
J. Brown Folds into G2; CEO Dorgan Departs
Grey Global Group is folding J. Brown Agency into its G2 Worldwide division as J. Brown CEO Tim Dorgan leaves the agency. ...
JetBlue Airways Taps Mr. Youth for Promo Stunts
JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers. ...
EMAK Promotes Kramer, Hires Boutros
EMAK Worldwide has promoted Jon Kramer to the new post of president-integrated marketing services. ...
Pernod Ricard Adds Brands to Alcone Work
Pernod Ricard USA has tapped Alcone Marketing Group to handle several brands that Pernod acquired in its 2005 purchase of Allied Domecq. ...
Mediaedge:cia Adds Entertainment Division
Another media-buying firm is getting into the entertainment business. ...
La Comunidad Wins AOR for Rémy Martin
Hispanic advertising agency la comunidad has been named agency of record for Rémy Martin. First work is expected to break in the fourth quarter. ...
Pernod Ricard Names Marketing Drive Worldwide AOR
Pernod Ricard has added Marketing Drive Worldwide to its promotion agency roster to fill a need created after its acquisition of Allied Domecq last year....
Active Marketing Buys Promote It
Active Marketing Group has acquired health-club marketing shop Promote It International to round out its marketing services targeting physically active consumers. ...
