Volkswagen Hires Agency for Product Placement DealsVolkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity. ... J. Brown Folds into G2; CEO Dorgan DepartsBy: By Betsy Spethmann Grey Global Group is folding J. Brown Agency into its G2 Worldwide division as J. Brown CEO Tim Dorgan leaves the agency. ... JetBlue Airways Taps Mr. Youth for Promo StuntsBy: By Amy Johannes JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers. ... EMAK Promotes Kramer, Hires BoutrosEMAK Worldwide has promoted Jon Kramer to the new post of president-integrated marketing services. ... Pernod Ricard Adds Brands to Alcone WorkPernod Ricard USA has tapped Alcone Marketing Group to handle several brands that Pernod acquired in its 2005 purchase of Allied Domecq. ... Mediaedge:cia Adds Entertainment DivisionAnother media-buying firm is getting into the entertainment business. ... La Comunidad Wins AOR for Rémy MartinBy: By Patricia Odell Hispanic advertising agency la comunidad has been named agency of record for Rémy Martin. First work is expected to break in the fourth quarter. ... Pernod Ricard Names Marketing Drive Worldwide AORBy: By Patricia Odell Pernod Ricard has added Marketing Drive Worldwide to its promotion agency roster to fill a need created after its acquisition of Allied Domecq last year.... Active Marketing Buys Promote ItBy: By Betsy Spethmann Active Marketing Group has acquired health-club marketing shop Promote It International to round out its marketing services targeting physically active consumers. ... Ryan Adds Pharma DivisionD.L. Ryan Cos. has added a medical marketing division to its Ryan iDirect direct-marketing arm. ... Alcone Wins Q-Tips AccountUnilever has named Alcone Marketing Group its promotion agency of record for Q-Tips Cotton Swabs. ... From AAAA: DeSena Departs Masterfoods to Launch Engagement BusinessBy: By Patricia Odell Bob DeSena, the managing director of Mars Direct at Masterfoods, has departed and launched a new business, Engagement Marketing Group. ... Herbalife Names Velocity to Boost SponsorshipsBy: By Patricia Odell Herbalife Ltd., the maker of weight-management, nutritional supplements and personal care products, has named Velocity Sports & Entertainment to maximize its sponsorship assets and opportunities. ... Publicis Taps Tobaccowala to Lead New-Media ConsultancyBy: By Betsy Spethmann Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala. ... Momentum Hires McGuinness from McCannMomentum Worldwide has tapped Peter McGuinness to head its Europe/Middle East/Africa operations as part of the agency's global management revamp. ... Alcone Revamps Planning, Taps RadzinBy: By Betsy Spethmann Alcone Marketing Group has restructured its planning department and hired Allison Radzin as one of three new directors for the division. ... InBev Picks TracyLocke as AORInBev USA has named TracyLocke promotional agency of record for beer brands Stella Artois, Beck's, Bass, Brahma and Rolling Rock, after a review. ... Arnold Taps BzzAgent Network; Promotes RiceArnold Worldwide has cut an innovative deal with word-of-mouth marketing agency BzzAgent: Arnold is the first shop to tap BzzAgent's new "media channel" that sells access to 130,000 word-of-mouth volunteers the same way media agencies sell ad space. ... Hyundai Taps Agency for Hispanic ReachHyundai North America last week tapped Del Rivero Messianu DDB as its Hispanic advertising agency responsible for developing interactive and experiential marketing programs... Momentum Taps McNulty, Langton for Global PostsBy: By Betsy Spethmann Momentum Worldwide has added two top posts as the agency continues its global expansion.... |
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