From AAAA: DeSena Departs Masterfoods to Launch Engagement BusinessBy: By Patricia Odell Bob DeSena, the managing director of Mars Direct at Masterfoods, has departed and launched a new business, Engagement Marketing Group. ... Herbalife Names Velocity to Boost SponsorshipsBy: By Patricia Odell Herbalife Ltd., the maker of weight-management, nutritional supplements and personal care products, has named Velocity Sports & Entertainment to maximize its sponsorship assets and opportunities. ... Publicis Taps Tobaccowala to Lead New-Media ConsultancyBy: By Betsy Spethmann Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala. ... Momentum Hires McGuinness from McCannMomentum Worldwide has tapped Peter McGuinness to head its Europe/Middle East/Africa operations as part of the agency's global management revamp. ... Alcone Revamps Planning, Taps RadzinBy: By Betsy Spethmann Alcone Marketing Group has restructured its planning department and hired Allison Radzin as one of three new directors for the division. ... InBev Picks TracyLocke as AORInBev USA has named TracyLocke promotional agency of record for beer brands Stella Artois, Beck's, Bass, Brahma and Rolling Rock, after a review. ... Arnold Taps BzzAgent Network; Promotes RiceArnold Worldwide has cut an innovative deal with word-of-mouth marketing agency BzzAgent: Arnold is the first shop to tap BzzAgent's new "media channel" that sells access to 130,000 word-of-mouth volunteers the same way media agencies sell ad space. ... Hyundai Taps Agency for Hispanic ReachHyundai North America last week tapped Del Rivero Messianu DDB as its Hispanic advertising agency responsible for developing interactive and experiential marketing programs... Momentum Taps McNulty, Langton for Global PostsBy: By Betsy Spethmann Momentum Worldwide has added two top posts as the agency continues its global expansion.... Strottman Hires Jay Zemke as VP-Bus DevBy: By Patricia Odell Promotion and premium agency Strottman International has hired Jay Zemke as VP-business development. The appointment took effect Jan. 16.... EPrize Secures $32 Million InvestmentInteractive marketing agency ePrize announced yesterday that it had received $32 million from a consortium of Detroit-area investors. ... Draft Hires Former Arc Exec BackBy: By Betsy Spethmann Chicago agency veteran Brad Back has moved to Draft after a seven-month stint outside the promotions business.... The Marketing Store Opens NYC OfficeThe Marketing Store Worldwide has opened a New York City office specializing in lifestyle marketing.... J. Brown Hires LucianoThe J. Brown Agency has hired Wayne Luciano as VP-strategic planning and insights, a new post in its Dallas office.... Draft Promotes Boschetto as Heir ApparentDraft, Inc. has promoted Laurence Boschetto to president-CEO of global operations for the agency, grooming him to eventually replace Draft Chairman-CEO Howard Draft. ... TracyLocke Taps Witteman to Expand Retail WorkTracyLocke has promoted Al Witteman to the new post of managing director-retail strategy, as the agency expands its retail marketing capabilities.... Catapult Promotes Lewis, Hires LoweCatapult Marketing has promoted Margaret Lewis to partner, and hired David Lowe as VP-creative director, a new post at the agency.... Six Flags Taps OgilvyOne for MarketingSix Flags has signed OgilvyOne Worldwide to handle its national direct and interactive marketing efforts. The move is designed to help the regional theme park improve customer focus and its brand awareness. ... Trailer Park, Creative Domain Merge Marketing FirmsMarketing Drive Shifts ManagementBy: By Betsy Spethmann Michael Harris has been named president of the Wilton, CT headquarters of Marketing Drive Worldwide as Chris Barr and Kathryn Benedett leave the agency at the end of this month.... |
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Focus on TacticsAT RETAILMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsEVENT MARKETINGMaybelline Tour Offers Beauty Advice, SamplesBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesFocus on TacticsINTERACTIVE MARKETINGWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
