Bally Hires Eastwest for Promotions and Ads
Bally Total Fitness has hired Eastwest Creative Group for promotion and advertising projects....
Wunderman Buys Shaw
Wunderman has acquired relationship-marketing agency Shaw Marketing Group and brings its key client, Diageo, to Wunderman's roster. ...
Carlson Marketing Hires VP-Interactive Marketing
Carlson Marketing has named Doug Rozen as VP-interactive marketing. ...
Draft Taps DeNunzio as NYC President
Draft FCB has hired agency veteran Peter DeNunzio as president of its New York City office, a new post under Draft's merger with FCB. ...
Sports Marketing Veteran to Head Up New Agency
Sports marketing veteran Michael A. Neuman has formed a new marketing agency, Amplify Sports & Entertainment, LLC, in New York City. ...
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications. ...
Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it....
Lippin Group Forms 'Hollywood' Division
The Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities....
Carlson Buys Meetings Shop Navigant
Promo and direct-marketing agency Carlson Marketing has bought meetings and events agency Navigant Performance Group. ...
Virgin Mobile Taps Alcone for Launch
Virgin Mobile USA has hired Alcone Marketing Group to handle the launch of Switch_Back mobile phone, and other campaigns. ...
Sara Lee Chooses Arc as AOR
Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee. ...
Ogilvy Names Scott As Head of Branded Entertainment Division
Ogilvy & Mather North America has named branded entertainment leader Doug Scott to the newly created role of executive director, branded content and entertainment. The appointment went into effect in mid June. ...
Omnicom Buys Stake in Digital Marketing Firm EVB
Omnicom Group has bought a majority stake in digital-marketing shop EVB, San Francisco. ...
Wunderman Buys Interactive Shop
Wunderman has bought interactive agency ZAAZ to beef up Web marketing services within its Global Digital Network. ...
Jack Morton Recasts Execs
Jack Morton Worldwide has promoted two top execs and hired back a third. ...
Benfield Resigns as CoActive CEO
John Benfield has stepped down as CEO of CoActive Marketing Group, which named Marc Particelli to replace Benfield. ...
Del Monte Taps TracyLocke for Retail
Del Monte Foods named TracyLocke its agency of record for in-store marketing for all brands. ...
TPN Taps O'Leary Through Buyout
TPN has bought boutique agency Methods & Madness, adding a Los Angeles office and Chief Creative Officer Sarah O'Leary. ...
Palumbo Taps 'Big Heads' for Ideas, Endorsements
Promotion agency veteran John Palumbo has formed a new brand-content consultancy, BigHeads, with charter clients Braun, Ramada Hotels and Remy. ...
