Garcia Buys Back Market Vision ShareBy: By Betsy Spethmann Market Vision CEO Bonnie Garcia has bought back full interest in the Hispanic marketing agency. ... Heineken Names Alloy to Reach African AmericansHeineken USA Inc. has named Alloy Marketing & Promotions (AMP Agency) to develop and execute its promotional marketing programs targeting the African-American adult consumer. The new assignment takes effect immediately.... Dorgan Lands at Tap.TVBy: By Betsy Spethmann Tim Dorgan has joined Tap.TV as President-COO of the fledgling media company, after resigning his post as CEO of The J. Brown Agency earlier this month. ... Wunderman Promotes Kessel, Ross at RTCWunderman has promoted two leaders at its RTC Relationship Marketing unit in Washington, DC.... Velocity Opens Office to Push NASCARBy: By Patricia Odell Velocity Sports & Entertainment has opened an office in Charlotte, NC, in a bid to aggressively expand its NASCAR business. The sports and entertainment marketing agency has hired Trip Wheeler to head operations there.... Interpublic CEO Talks About Draft and Foote Cone & Belding AllianceBy: By Patricia Odell After weeks of speculation, Michael Roth, the CEO of the Interpublic Group of Cos. sought to dispel rumors of a merger between Draft and Foote Cone & Belding, during an earnings conference call yesterday. ... Universal Hires Velocity for Park and Resort SponsorshipsBy: By Andrew Scott Universal Parks & Resorts (UPR) has named marketing agency Velocity Sports & Entertainment as its exclusive corporate partnerships sales agency for the company's theme parks and resort destinations. Work starts immediately. ... Staples Names Davie-Brown AOR for EntertainmentStaples has hired Davie-Brown Entertainment as agency of record for entertainment marketing. ... Starbucks Hires William Morris to Promote Music, FilmBy: By Patricia Odell Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores. The effort is a bid to enhance the overall entertainment experience for its millions of dedicated coffee drinkers. ... Volkswagen Hires Agency for Product Placement DealsVolkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity. ... J. Brown Folds into G2; CEO Dorgan DepartsBy: By Betsy Spethmann Grey Global Group is folding J. Brown Agency into its G2 Worldwide division as J. Brown CEO Tim Dorgan leaves the agency. ... JetBlue Airways Taps Mr. Youth for Promo StuntsBy: By Amy Johannes JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers. ... EMAK Promotes Kramer, Hires BoutrosEMAK Worldwide has promoted Jon Kramer to the new post of president-integrated marketing services. ... Pernod Ricard Adds Brands to Alcone WorkPernod Ricard USA has tapped Alcone Marketing Group to handle several brands that Pernod acquired in its 2005 purchase of Allied Domecq. ... Mediaedge:cia Adds Entertainment DivisionAnother media-buying firm is getting into the entertainment business. ... La Comunidad Wins AOR for Rémy MartinBy: By Patricia Odell Hispanic advertising agency la comunidad has been named agency of record for Rémy Martin. First work is expected to break in the fourth quarter. ... Pernod Ricard Names Marketing Drive Worldwide AORBy: By Patricia Odell Pernod Ricard has added Marketing Drive Worldwide to its promotion agency roster to fill a need created after its acquisition of Allied Domecq last year.... Active Marketing Buys Promote ItBy: By Betsy Spethmann Active Marketing Group has acquired health-club marketing shop Promote It International to round out its marketing services targeting physically active consumers. ... Ryan Adds Pharma DivisionD.L. Ryan Cos. has added a medical marketing division to its Ryan iDirect direct-marketing arm. ... Alcone Wins Q-Tips AccountUnilever has named Alcone Marketing Group its promotion agency of record for Q-Tips Cotton Swabs. ... |
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Focus on TacticsAT RETAILCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsRobeks Kicks Off Campaign with Free Smoothies OfferEVENT MARKETINGBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesNBC Holds Soggy Summer Lineup EventFocus on TacticsINTERACTIVE MARKETINGGot Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersAlltel Celebrates “My Circle” Anniversary with Reunion SweepLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
