Renegade Marketing Wins $10 Million BearingPoint Account
BearingPoint, Inc. has hired Renegade Marketing Group to handle the $10 million global marketing account for the management and technology consulting firm....
TBA Hires VP-Sales for Events Division
Experiential marketing agency TBA Global Events has named William Holmes vice president of sales for the strategic events division. ...
CoActive Prepares to Reorganize; Faces Delisting
CoActive Marketing Group is in the early stages of a restructuring even as the agency reviews its financial reporting. ...
Former Relay Exec Opens Marketing Agency
Kevin Adler, the former VP of sponsorships and events at Relay Worldwide, has left to form a marketing agency. ...
Millsport Names Two to Work on Frito-Lay
Millsport has named Deb Silhacek account director and Ryan Lee account executive on the agency's Frito-Lay account. ...
McDonald's Adds AKQA for Global Digital Marketing Efforts
McDonald's Corp. has signed agency AKQA to lead its global digital marketing efforts, a new role the QSR created. ...
Colangelo Sold to Omnicom
Omnicom Group has bought promo shop Colangelo, adding the $26 million shop to its Diversified Agency Services (DAS) division. ...
PMG Splits Agency to Emphasize Consulting and Retail
Hispanic marketing agency PMG, Inc. has divided the agency into two distinct divisions to boost both its consulting and retail offerings. ...
TSE Sports & Entertainment Names VP Promotions
TSE Sports & Entertainment has promoted Adam Rauch to VP of its promotions division. The new position took effect Monday. ...
Mr. Youth to Handle Spring Break in Panama City...Again
Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau's Spring Break 2007 initiatives. ...
Former McDonald's/Warner Bros. Marketer Lands at Moroch
McDonald's and Warner Bros. veteran Brad Ball has joined Moroch Partners to open its Los Angeles office and spearhead digital and branded-entertainment work for the ad agency. ...
Live from PROMO Live: Weil Says, 'Buck Up, Agencies'
Promotion agencies are at a crossroads, faced with the choice of becoming either thought leaders for the marketing industry or "the tactical distribution arm of some other agency," said Momentum Worldwide CEO Chris Weil. ...
CoActive Names Charlie Tarzian as CEO
CoActive Marketing Group has named Charlie Tarzian as president and CEO. ...
Supervalu Seeks CMO, Taps Dailey for Ads
Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw's. ...
DL Ryan Cos. Launches Experience-Marketing Agency
DL Ryan Companies has created a new agency dedicated to experience-based marketing called Stage-Active Brand Marketing. ...
DraftFCB Sets New Management
DraftFCB has set new management and restructured account services following the June merger of Draft and ad agency Foote, Cone & Belding. ...
Nestea Chilled Awards 141 Worldwide AOR for Promotion
141 Worldwide has been named agency of record for all promotional work for the Nestea Chilled business. ...
Bally Hires Eastwest for Promotions and Ads
Bally Total Fitness has hired Eastwest Creative Group for promotion and advertising projects....
Wunderman Buys Shaw
Wunderman has acquired relationship-marketing agency Shaw Marketing Group and brings its key client, Diageo, to Wunderman's roster. ...
Carlson Marketing Hires VP-Interactive Marketing
Carlson Marketing has named Doug Rozen as VP-interactive marketing. ...
