RedPeg Raises $100,000-plus to Aid One of its OwnBy: By Patricia Odell RedPeg Marketing raised more than $100,000 last month to help fight cancer in the name of the daughter of the agency’s vice president and partner, Jeff Snyder.... US Concepts President Moves to CEO of Iris North AmericaBy: By Patricia Odell Iris North America, a division of integrated marketing company Iris Worldwide has hired Bradford Bryen as CEO for its North American offices. ... MasterCard Takes New “Priceless’ TactBy: By Richard Tedesco MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage.... Draftfcb Ups Three to Senior VPsDraftfcb has named three senior vice presidents. Eduardo Dehesa-Conde has been promoted to senior vice president, group creative director... The Marketing Arm Reorganizes; Promotes Belmont and TemperleyBy: By Amy Johannes The Marketing Arm has reorganized its management team, naming Dan Belmont as president of consulting and activation and Simon Temperley as president of retail and events for the agency, effective immediately.... Lime Names Promotions Directors, Hires OthersBy: By Amy Johannes Lime Public Relations and Promotions has promoted Gabe Banner to promotions director... Allen & Gerritsen Add Brand Promotion to OfferingsAllen & Gerritsen has boosted its offerings with the addition of brand promotion.... Moroch Breaks First Work for The Travel ChannelBy: By Patricia Odell Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel.... Heineken and Ryan Partnership Split After 12 YearsBy: By Patricia Odell Heineken USA and Ryan Partnership have ended their 12-year relationship. The decision was mutual, the companies said.... Young Returns to Usmp as VP Biz DevelopmentBy: By Patricia Odell Andrea Young has returned to her old stomping grounds, Usmp, as vice president of business development, a new position.... Mattel Names CAA for Entertainment WorkBy: By Patricia Odell Mattel, Inc. has hired the Creative Artists Agency, an entertainment and sports agency, to develop entertainment marketing programs around the company’s popular brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, Uno and Polly Pocket.... Money Mailer and ePrize Align to Offer Online PromosMoney Mailer has formed an alliance with interactive promotions firm ePrize to create Web-based promotions tied to Money Mailer’s direct mailers to drive both store and Web traffic. ... Euro RSCG Buys Promo Agency ShakeBy: By Patricia Odell Euro RSCG Worldwide has acquired promotion marketing agency Shake.... Moroch Adds Staff to WV and Dallas Offices.Advertising and marketing agency Moroch has brought on a number of new staffers... Draftfcb London Wins Chevy Digital, DM and DR WorkBy: By Patricia Odell Chevrolet has named Draftfcb London as its digital, direct marketing and direct response agency in the UK. ... Arnold Forms Alliance with TrinityOne to Expand Sports Marketing ServicesBy: By Patricia Odell Arnold Worldwide has formed an alliance with sports and entertainment marketing firm TrinityOne Worldwide to offer its clients in-house sports marketing services.... EPrize Promotes Opelt to VP MarketingBy: By Patricia Odell Interactive promotions agency ePrize has promoted Alesya Opelt to vice president of marketing, a new post.... Aspen Marketing Buys ExperienciaBy: By Patricia Odell Aspen Marketing Services has acquired Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing.... Omnicom Invests in Chinese Communications GroupOmnicom Group Inc. has taken a significant minority investment in China's Shunya Communications Group through BBDO, a move to strengthen its position in China’s communication’s industry.... Engage and UPP Form AllianceEngage marketing, an experiential and promotions agency, and entertainment marketing agency UPP have formed an alliance to offer clients services from both firms.... |
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Focus on TacticsAT RETAILMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsEVENT MARKETINGMaybelline Tour Offers Beauty Advice, SamplesBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesFocus on TacticsINTERACTIVE MARKETINGWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
