RedPeg Raises $100,000-plus to Aid One of its Own 

By: By Patricia Odell

RedPeg Marketing raised more than $100,000 last month to help fight cancer in the name of the daughter of the agency’s vice president and partner, Jeff Snyder....

US Concepts President Moves to CEO of Iris North America 

By: By Patricia Odell

Iris North America, a division of integrated marketing company Iris Worldwide has hired Bradford Bryen as CEO for its North American offices. ...

MasterCard Takes New “Priceless’ Tact 

By: By Richard Tedesco

MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage....

Draftfcb Ups Three to Senior VPs 

Draftfcb has named three senior vice presidents. Eduardo Dehesa-Conde has been promoted to senior vice president, group creative director...

The Marketing Arm Reorganizes; Promotes Belmont and Temperley 

By: By Amy Johannes

The Marketing Arm has reorganized its management team, naming Dan Belmont as president of consulting and activation and Simon Temperley as president of retail and events for the agency, effective immediately....

Lime Names Promotions Directors, Hires Others 

By: By Amy Johannes

Lime Public Relations and Promotions has promoted Gabe Banner to promotions director...

Allen & Gerritsen Add Brand Promotion to Offerings 

Allen & Gerritsen has boosted its offerings with the addition of brand promotion....

Moroch Breaks First Work for The Travel Channel 

By: By Patricia Odell

Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel....

Heineken and Ryan Partnership Split After 12 Years 

By: By Patricia Odell

Heineken USA and Ryan Partnership have ended their 12-year relationship. The decision was mutual, the companies said....

Young Returns to Usmp as VP Biz Development 

By: By Patricia Odell

Andrea Young has returned to her old stomping grounds, Usmp, as vice president of business development, a new position....

Mattel Names CAA for Entertainment Work 

By: By Patricia Odell

Mattel, Inc. has hired the Creative Artists Agency, an entertainment and sports agency, to develop entertainment marketing programs around the company’s popular brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, Uno and Polly Pocket....

Money Mailer and ePrize Align to Offer Online Promos 

Money Mailer has formed an alliance with interactive promotions firm ePrize to create Web-based promotions tied to Money Mailer’s direct mailers to drive both store and Web traffic. ...

Euro RSCG Buys Promo Agency Shake 

By: By Patricia Odell

Euro RSCG Worldwide has acquired promotion marketing agency Shake....

Moroch Adds Staff to WV and Dallas Offices. 

Advertising and marketing agency Moroch has brought on a number of new staffers...

Draftfcb London Wins Chevy Digital, DM and DR Work 

By: By Patricia Odell

Chevrolet has named Draftfcb London as its digital, direct marketing and direct response agency in the UK. ...

Arnold Forms Alliance with TrinityOne to Expand Sports Marketing Services 

By: By Patricia Odell

Arnold Worldwide has formed an alliance with sports and entertainment marketing firm TrinityOne Worldwide to offer its clients in-house sports marketing services....

EPrize Promotes Opelt to VP Marketing 

By: By Patricia Odell

Interactive promotions agency ePrize has promoted Alesya Opelt to vice president of marketing, a new post....

Aspen Marketing Buys Experiencia 

By: By Patricia Odell

Aspen Marketing Services has acquired Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing....

Omnicom Invests in Chinese Communications Group 

Omnicom Group Inc. has taken a significant minority investment in China's Shunya Communications Group through BBDO, a move to strengthen its position in China’s communication’s industry....

Engage and UPP Form Alliance 

Engage marketing, an experiential and promotions agency, and entertainment marketing agency UPP have formed an alliance to offer clients services from both firms....

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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