Moroch Adds Five McDonald’s Co-ops to its Roster
McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54....
Former SVP at Arc Moves to Trisect as CCO
Trisect, a new consumer engagement agency, has hired Paul Kuzma as its chief creative officer, a new position...
Ogilvy CEO Shelley Lazarus Steps Down
Shelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job....
Mars Names Sue Golden VP and GM
Shopper marketing agency Mars Advertising has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices. ...
Draftfcb New York Lays Off 47
The New York office of direct marketing agency Draftfcb earlier this week laid off 47 employees, or about 2% of its staff....
LeadDog Marketing Opens Environmentally Conscious Division
LeadDog Marketing Group has opened a new division focusing on socially and environmentally conscious brands....
Jack Morton Promotes Montero to Director of LA Office
Experiential marketing agency Jack Morton Worldwide has promoted Luis Montero to vice president and managing director of the Los Angles office...
Wunderman Buys Digital Agency Designkitchen
Wunderman has acquired Designkitchen, a digital and interactive marketing agency in the Chicago area, to help build its North American digital services....
Westin Hotels Hires Davie Brown Entertainment
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand....
TracyLocke and Harrah’s End Relationship
TracyLocke and Harrah’s Entertainment have ended their nearly 10-year relationship....
Davie Brown Entertainment Teams with Westin Hotels
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand....
Heineken Taps G2, Dieste as Lead Promo Agencies
Beer importer Heineken USA has moved all promotional responsibilities for its Dutch and Mexican beer portfolios to WPP agency G2 Worldwide and Dieste Harmel & partners, respectively....
CoActive Buys Mktgpartners
Integrated marketing firm CoActive Marketing Group has completed its acquisition of privately held agency mktgpartners. Financial terms of the acquisition were not disclosed....
IPG Hopes for Holistic Web Help from Interactive Agency Huge
Interpublic Group revealed that it is placing a huge bet on the importance of digital marketing—with the purchase of a majority stake in interactive agency Huge, which creates Web sites and Web-based businesses for clients...
Ogilvy Boosts Marketing with Three New Hires
Ogilvy North America, the largest unit of The Ogilvy Group, has hired three executives to expand its marketing expertise....
Lang to Head Digitas, Kenny to Lead Digital for Publicis
Digitas US CEO Laura Lang will get a more global view from her office window as she steps up to become CEO of the worldwide Digitas agency and its 21 offices in eight countries....
Ipsh Hires VP Client Service for New LA Office
Ipsh, the wireless marketing brand of The Marketing Arm, has hired Tania Mulry as vice president for client service for the agency's new office in Los Angeles....
Mystery Box Widget to Get Facebook Players Guessing
An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way....
Octagon Hires Neidl as Group Director for Multicultural Marketing
Octagon has named Matt Neidl to the position of group director of its multicultural marketing division. ...
Marketing Arm Wins AOR for GameStop
GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record....
