Draftfcb New York Lays Off 47By: By Ken Magill The New York office of direct marketing agency Draftfcb earlier this week laid off 47 employees, or about 2% of its staff.... LeadDog Marketing Opens Environmentally Conscious DivisionBy: By Patricia Odell LeadDog Marketing Group has opened a new division focusing on socially and environmentally conscious brands.... Jack Morton Promotes Montero to Director of LA OfficeBy: By Patricia Odell Experiential marketing agency Jack Morton Worldwide has promoted Luis Montero to vice president and managing director of the Los Angles office... Wunderman Buys Digital Agency DesignkitchenWunderman has acquired Designkitchen, a digital and interactive marketing agency in the Chicago area, to help build its North American digital services.... Westin Hotels Hires Davie Brown EntertainmentStarwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand.... TracyLocke and Harrah’s End RelationshipBy: By Patricia Odell TracyLocke and Harrah’s Entertainment have ended their nearly 10-year relationship.... Davie Brown Entertainment Teams with Westin HotelsStarwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand.... Heineken Taps G2, Dieste as Lead Promo AgenciesBy: By Brian Quinton Beer importer Heineken USA has moved all promotional responsibilities for its Dutch and Mexican beer portfolios to WPP agency G2 Worldwide and Dieste Harmel & partners, respectively.... CoActive Buys MktgpartnersIntegrated marketing firm CoActive Marketing Group has completed its acquisition of privately held agency mktgpartners. Financial terms of the acquisition were not disclosed.... Ogilvy Boosts Marketing with Three New HiresOgilvy North America, the largest unit of The Ogilvy Group, has hired three executives to expand its marketing expertise.... Lang to Head Digitas, Kenny to Lead Digital for PublicisBy: By Brian Quinton Digitas US CEO Laura Lang will get a more global view from her office window as she steps up to become CEO of the worldwide Digitas agency and its 21 offices in eight countries.... Ipsh Hires VP Client Service for New LA OfficeIpsh, the wireless marketing brand of The Marketing Arm, has hired Tania Mulry as vice president for client service for the agency's new office in Los Angeles.... Mystery Box Widget to Get Facebook Players GuessingBy: By Brian Quinton An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.... Octagon Hires Neidl as Group Director for Multicultural MarketingBy: By Patricia Odell Octagon has named Matt Neidl to the position of group director of its multicultural marketing division. ... Marketing Arm Wins AOR for GameStopBy: By Patricia Odell GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.... TXU Energy Names TracyLocke AORFollowing a competitive review, TXU Energy has named TracyLocke as its agency of record.... Draftfcb Is Big Tempo Winner for “Body by Milk”Integrated marketing agency Draftfcb was the big winner at this year’s annual Tempo awards presented by the Chicago Association of Direct Marketers, walking away with 25 of the 113 campaign-related awards presented, including nine first-place trophies.... Davie Brown Wins Work for Hyundai GenesisHyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis.... Hyperfactory Hires Liz Jones to Run LA Entertainment DivisionThe Hyperfactory, a mobile, media and execution company, has hired Liz Jones as vice president, entertainment and media to head the company’s Los Angeles entertainment division... Martin Prew Takes Creative Spot at Octagon’s id8Octagon has named Martin Prew to the new position of creative concept director for id8, the agency’s group dedicated to idea generation. ... |
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