AGENCY NEWS
News Briefs: GMR Marketing/Octagon
GMR MARKETING: has hired veteran Olympic Games marketer Allen Brooks as vice president, international client management. He will co-lead the Procter & Gamble Olympic marketing account, overseeing the agency’s international Olympic account teams and host-city marketing activation. ...
Problem Solvers: Agencies Share Client Problems and Solutions
Brand clients hand off all kinds of problems and challenges to promotion agencies. And with the economy still wobbly, these challenges are often more urgent or more wide-ranging than they had been in the past, placing a greater burden on agencies. Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution....
News Brief-Mars Advertising
MARS ADVERTISING: in Chicago, has hired Renee Mahoney as executive creative director, a new position. ...
Lor Gold Moves to TimeZoneOne
TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients...
Former Relay Exec Opens Experiential Shop
The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company...
Moroch Boosts Agency with New Hires
Advertising agency Moroch Partners has promoted two people and added eight new faces to its agency...
Greifer Leaves Digitas for CEO Post
Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned...
Garbarini to Lead Creative at G2 Interactive
Marc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company...
RedPeg Marketing Names Martin Codd as Head of Production
RedPeg Marketing has hired Martin Codd to lead its production department...
Wunderman Links In With Social Media Analytics
Wunderman has partnered with social media analytics firm Visible Technologies...
Companies Establishing In-House Ad Agencies: ANA Survey
When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes...
Integer Group Debuts New Retail and Digital Practice
The Integer Group has launched a new practice called Digitail...
Chrysler Names Gail & Rice for Event Staffing
Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ...
Draftfcb Hires Orlov as President of Europe/Middle East
Draftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries...
Davie Brown Hires Director of Film
Davie Brown Entertainment has named Farrah Louviere director of film...
CoActive Rebrands Under ‘Mktg’
CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...
CoActive Rebrands Under ‘Mktg’
CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased...
Publicis Acquires Performics From Google
Publicis Groupe will acquire the Performics search marketing business from Google. ...
Momentum Hires Leader for Retail and Shopper Marketing
Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position....
George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China
The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...
