The Hyperfactory, a mobile, media and execution company, has hired Liz Jones as vice president, entertainment and media to head the company’s Los Angeles entertainment division.

The division leverages the mobile medium to support film and TV studios, record labels, video game developers, media companies and more, the company said.

In the role, Jones will lead a team to create mobile strategies and campaigns that support new movies, TV shows, artists and album releases, video games, concert tours, promotions and stage productions.

Most recently, Jones worked for 10 years at Fox in both the Fox Mobile Entertainment group and the film division. While at FME, she founded Fox Mobile Studios, a dedicated studio for the development and production of made-for-mobile content. As vice president of digital marketing for Twentieth Century Fox, she built online and mobile marketing campaigns for more than 100 films, which earned numerous awards including two CLIOs, a Key Art Award and a One Show Award.

The entertainment division was launched in the fall of 2007 when a group of investors including Rich Frank, former president of Walt Disney Studios and Paramount Television Group and recent chairman of The Firm, contributed a significant round of financing to fund the division.

The Hyperfactory has developed mobile campaigns for Nintendo; Disneyland Hong Kong; MGM’s hit horror remake, “Halloween”; MTV’s Asia Live Aid Concerts; Soccer superstar David Beckham and the Real Madrid team; recording artist Chingy, Chinese superstar Jay Chou; Nickelodeon Asia Pacific; and others.

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