Aug 28, 2007 6:01 AM, PROMO Xtra

GSD&M is ditching the name it built for more than 30 years to take on a new moniker: GSD&M’s Idea City.

The name change, which took effect yesterday, is the part of an agency-wide restructuring effort to celebrate its 36^th anniversary.

Co-founder Roy Spence has been named the new chairman and CEO. Duff Stewart, a 17-year agency veteran, takes over as president in addition to his COO role.

In addition, a 16-person leadership council has been appointed to help run the agency. Co-founder Judy Trabulsi will oversee the council as its chairperson.

GSD&M will also begin a search for a chief ideas officer, who will oversee campaigns for the agency.

"For 11 years Idea City has been what we have called our building,” Spence said in a statement. “Now, it is what we are building. We have moved from an acronym of who we are—the initials of our founders —to what we stand for and do: visionary ideas that make a difference for our people, our clients, our country and the world.”

Spence, Trabulsi, Steve Gurasich and Tim McClure founded the original GSD&M in 1971. The agency works with clients including Southwest Airlines and AT&T.

GSD&M's Idea City is an Omnicom agency.

For more coverage on agencies

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info