A group of five Latina marketing agency principals have formed the Latina Agency Alliance, a network of advertising, marketing and communications services targeting the Latino market.

The network is headed by Yvonne Garcia, the owner of San Antonio-based Market Vision.

The four other members, all from independently owned Latina companies, are: Coco Corona, president, By Design Multimedia, a Hispanic marketing, special events and production company in Vallejo, CA; Zully Gonzalez, president, LatinSolutions, Inc., an event marketing and promotions agency in Long Beach, CA; Gabriela Neves, owner of the LatinFactory, Inc., an events and experiential marketing company in New York City; and Pat Pulido-Sanchez, president and CEO of Pulido Sanchez Communications, LLC, a Chicago-based strategic marketing communications agency.

The goals of the alliance are to provide a framework to pursue new business opportunities, share capabilities and resources, refer clients, mentor young Latinas who hope to start their own companies and collaborate on solutions to business issues that Latino firms face, the group said.

The combined companies have an employee base of 75 and access to a pool of 3,000 brand ambassadors.

The agencies offer a range of marketing services including strategic planning, advertising, promotions, experiential events, retailtainment, Web marketing strategies, public relations and corporate communications.

“Each of us began on her own with our individual vision of success. Now with five Latinas working together, our combined vision is laser-focused on becoming one of the largest Latina-owned and operated agency resources in the country,” Garcia said in a statement.

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