May 1, 2008 6:04 AM, PROMO Xtra, By Patricia Odell

Kimberly Orton

Eastwest Marketing Group has hired Kimberly Orton as vice president, group account director.

She is responsible for growing business in the retail and consumer packaged goods sectors. She reports to CEO Christopher Bragas.

Most recently, Orton was senior partner at Lippincott, a global brand strategy and design consultancy. There, she headed packaging and consumer packaged goods design and was also responsible for bringing in more than $3.1 million in new business development and account renewals.

Prior to her work at Lippincott, she was the vice president at Lipson Alport Glass & Associates, a design and innovation firm where she oversaw Fortune 500 clients including Sara Lee Coffee and Tea, Kraft, Novartis, Unilever Bestfoods, Bristol-Myers Squibb and Pfizer.

She has also worked in marketing at Coca-Cola.

Eastwest Marketing Group is a marketing agency with services in advertising, partnership marketing and promotions. The firm has offices in New York, Chicago and Los Angeles. Its clients include Kraft Foods, American Express, NBC Universal, Reckitt Benckiser and Warner Bros.

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