Feb 21, 2007 6:01 AM, PROMO Xtra

Dunkin’ Brands has named Studiocom Interactive its agency of record for Dunkin’ Donuts and Baskin-Robbins digital marketing initiatives.

Under the agreement, Studiocom will offer online strategy and creative support for key new product launches and redesign Dunkin’ Donuts and Baskin-Robbins Web sites. In addition, the Atlanta-based agency will handle online advertising planning and buying to boost Dunkin' Brands’ Internet presence.

“In today’s world having a strong and creative online presence is critical for business,” said Will Kussell, chief operating officer of Dunkin’ Brands, in a statement. “Studiocom demonstrated the passion, creative expertise, and experience with online loyalty programs that we were looking for.”

Studiocom, a WPP-owned agency, will also develop long-term strategies for customer relationship management around the Dunkin' stored value card and Baskin-Robbins' Birthday Club program.

The hiring comes after Dunkin’ Brands launched its search last summer for one agency to handle its digital marketing across its three brands: Dunkin’ Donuts, Togo’s and Baskin-Robbins brands.

Terms of the agreement were not disclosed.

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