Jan 25, 2008 6:01 AM, PROMO Xtra, By Patricia Odell

Chevrolet has named Draftfcb London as its digital, direct marketing and direct response agency in the UK.

The agency will initially produce the creative work for the launch of the Epica model—Chevrolet’s new four-door family sedan, the agency said.

“GM is our biggest UK client and this win is a huge vote of confidence for the agency,” Enda McCarthy, the managing director of Draftfcb London, said in a release.

"Chevrolet is a very important part of the GM portfolio within the UK,” said Matthew Young, Manager, Direct Communications, General Motors.

“As a relatively young brand in the UK marketplace, our challenge is to increase awareness for the range including new models such as Epica,” Matthew Young, manager of direct communications for General Motors, said in a release.

First work is expected to break in April. Draftfcb London is also handling work for other GM brands, including Vauxhall, Saab, Cadillac and Hummer.

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