Davie Brown Entertainment has named Farrah Louviere director of film.

Louviere is responsible for leading a team that develops innovative campaigns using film, including promotional efforts, storyline integrations and product placement, branded film content, and other film-based programs in the theatrical, home video, festival and digital arenas, the agency said.

Most recently, Louviere worked for Warner Bros. Pictures as manager of worldwide promotions. Prior to that, she was manager for new releases at Twentieth Century Fox Home Entertainment. She also worked for Disney Consumer Products as manager for studio development. The position took effect two weeks ago.

Davie Brown Entertainment [http://www.daviebrown.com] is the entertainment marketing agency of The Marketing [http://www.themarketingarm.com].

The Marketing Arm ranked No. 15 on the 2008 Promo 100 with estimated revenue of $85 million.

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