Mobile marketing firm The Borden Agency has hired Korey Troyer to head a newly created support services division.

The new department will be responsible for design and animation, exhibit construction and manufacturing, vendor relations, event production, inventory, warehousing, shipping and receiving, vehicle and exhibit maintenance, insurance and department of transportation management, the agency said.

Troyer, who has been named director of the department, will report to CEO Larry Borden. His position takes effect Sept. 10.

Most recently, Troyer worked for Red Peg Marketing as director of operations.

Troyer has conducted mobile tours, sampling programs, live and press events, concerts and pop-up retail programs for Miller, Geico, 9 Lives, Nokia, X-Box, Pepsi, Jim Beam, Kraft, Bacardi, Sony, Daimler Chrysler, Phillip Morris, Hasbro and others, the agency said.

He will be relocating to Philadelphia with his wife and young son.

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