Apr 11, 2008 6:02 AM, By Patricia Odell

Alloy Access, the urban and multicultural division of Alloy Media + Marketing, has been named agency of record for footwear maker The Rockport Co.

Alloy will handle media strategy and promotional marketing for the “Rockport Established 1971” footwear line. The work will focus on reaching influential urban consumers.

Leading the account are Alloy Access President Tru Pettigrew and Bobby Jones, vice president and managing director, a spokesperson said.

The deal runs through the end of the year. Campaigns begin this month.

Alloy Access has worked with Rockport before on a number of national campaigns, including insights for the creative development of the celebrity and entrepreneurial focused “ Established 1971” campaign the company launched in 2007 featuring rising rapper, Yung Joc.

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