Octagon Hires VP for Music and Entertainment Group 

By: By Patricia Odell

Octagon has hired marketing executive Chris Monaco as vice president of the agency’s music and entertainment group....

Arnold Hires SVP to Lead Smoking Control Brands 

Arnold Worldwide has named Scott Caristo senior vice president and group director in the business leadership group. ...

Tim Hortons Names First CMO 

By: By Amy Johannes

Coffee and doughnut shop Tim Hortons Inc. has named Bill Moir as chief brand and marketing officer, a new post, the company said this week....

Ipsh Hires VP for New LA Office 

Ipsh this week hired Brad Vettese as executive vice president and managing director for a new office opening on the west coast....

Eastwest Hires VP 

By: By Patricia Odell

Eastwest Marketing Group has hired Kimberly Orton as vice president, group account director. ...

Trailer Park Taps Eiserman for CEO Post 

Entertainment marketing agency Trailer Park has named Rick Eiserman its CEO....

Digitas Promotes Nine Executives 

By: By Amy Johannes

Digitas has promoted Barbara Goose to executive vice president of marketing....

Octagon Pushes NFL in the U.K. 

The National Football League appointed Octagon to help promote the sport and its business initiatives in the U.K....

Ryan Partnership Minneapolis Changes Name to RPM Connect 

By: By Patricia Odell

Consumer promotion agency Ryan Partnership Minneapolis has changed its name to RPM Connect to better reflect the firm's expertise in retail and shopper marketing. ...

ING Hires New CMO 

ING has named Ann Glover as chief marketing officer for ING Americas operations....

Alloy Access Named AOR for Rockport 

By: By Patricia Odell

Alloy Access, the urban and multicultural division of Alloy Media + Marketing, has been named agency of record for footwear maker The Rockport Co....

OgilvyAction to Handle Experiential and Consumer Promos for T.J. Maxx/Marshalls 

T.J. Maxx, the largest off-price retailer of apparel and home fashions in the U.S., and Marshalls, a leading off-price retailer in the U.S., have named OgilvyAction to handle experiential and consumer promotions....

Euro RSCG Names John Minnec Exec Director 

Euro RSCG Chicago has named John Minnec executive director, a new post. ...

Grand Central Marketing Promotes Two, Hires One 

By: By Patricia Odell

Grand Central Marketing has promoted two employees and has hired an account manager....

Moroch Hires Former Arnold VP for Multicultural Marketing 

By: By Patricia Odell

Moroch Partners has hired Eric Roberts as managing director, the former senior vice president and director of multicultural marketing for Arnold....

CoActive Creates CMO Post; Hires Frank Dudley 

By: By Patricia Odell

CoActive Marketing Group has hired Frank Dudley as chief marketing officer, a new position....

Zoom Gets Rights to Insite Bar Network 

Out-of-home ad network Zoom Media & Marketing said that it has signed an agreement to buy the Insite Advertising indoor media division of Alloy Media & Marketing....

Marketing Store Creates Relationship Marketing Post 

By: By Patricia Odell

The Marketing Store has hired Debra Walker-Ottinger as director of relationship marketing, a new post. ...

RedPeg Raises $100,000-plus to Aid One of its Own 

By: By Patricia Odell

RedPeg Marketing raised more than $100,000 last month to help fight cancer in the name of the daughter of the agency’s vice president and partner, Jeff Snyder....

US Concepts President Moves to CEO of Iris North America 

By: By Patricia Odell

Iris North America, a division of integrated marketing company Iris Worldwide has hired Bradford Bryen as CEO for its North American offices. ...

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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