Octagon has named Martin Prew to the new position of creative concept director for id8, the agency’s group dedicated to idea generation.

Most recently, Prew had worked for Colangelo as creative concept director responsible for developing campaigns appearing in a variety of media for Unilever’s top food and personal care brands.

He has also worked as the director at M360, where he led the marketing efforts for Rally America, a sanctioning body for Rally Motorsports and its series of national championship events.

During six years working for Tracy Locke, Prew rose to the position of creative director where he developed concepts and supervised high-profile domestic and international campaigns for Pepsi brands, including activating ties to celebrity endorsers and co-promotions with product partners. He previously held creative and art director positions with Ryan Partnership and Miller Freeman.

“Martin’s varied and extensive background with top promotions companies, where he developed breakthrough concepts for leading brands, makes him the ideal person to lead the creative development process at Octagon,” said Woody Thompson, executive vice president of Octagon Marketing North America, said in a statement.

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