Shopper marketing agency Mars Advertising has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices.

In her role, she will have responsibility for all of the firm’s business in those two cities. She will be based in the Mars Chicago office.

Prior to being promoted, Golden was vice president and director in charge of managing the shopper marketing efforts of the firm’s national grocery accounts, with a focus on Kroger.

She joined the agency in 1997.

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