Feb 25, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

The Marketing Arm has reorganized its management team, naming Dan Belmont as president of consulting and activation and Simon Temperley as president of retail and events for the agency, effective immediately.

The reorganization is based on the agency’s growth, which now includes five brands: Davie Brown Entertainment, Millsport, Usmp, Wave and ipsh. The Marketing Arm offers services for nine disciplines, including music, film, TV, gaming, sports, motorsports, multicultural, celebrity talent and cause marketing.

“Clients are not buying individual pieces of business,” Belmont said. “Now we are selling across all of these disciplines. As we have grown, it was an easy step to move up one level and lump these together.”

Belmont and Temperley will continue to report to Ray Clark, the agency’s founder and CEO.

Belmont who worked as president of the agency’s Millsport brand since 2006, will be in charge of the agency’s consulting and activation activities, which includes managing the agency’s Millsport, Davie Brown Entertainment, Davie Brown Talent, Wave consulting brands, as well as a soon-to-be-named cause marketing brand. He will oversee the management of The Marketing Arm’s integrated account teams and its centralized agency resources, including strategy and creative, promotions, insights and analytics, business development, operations and culture.

In addition, Belmont will also continue as chief marketing officer of The Marketing Arm.

Prior to joining The Marketing Arm, Belmont worked as president of Carat Specialist Communications Group, a division of the media services holding company that focuses on vertical markets, new media disciplines, sponsorship and experiential marketing programs.

Meanwhile, Temperley will oversee the agency’s field, presence and retail marketing and consulting capabilities, as well as corporate events and hospitality services. The agency runs more than 100,000 events at retail each year. Temperley had worked as president of The Marketing Arm’s Usmp brand since 2005.

Usmp will not fill its president post. Instead, the existing leadership team will share the duties, Temperley said.

As president of Usmp, Temperley led the agency’s growth, expanding from one client and a team of three people to 20 clients and 800 employees. Prior to joining The Marketing Arm, Temperley worked at Streetball Partners and Host Communications, a sports and lifestyle event production company as vice president of business development.

The Marketing Arm ranked No. 8 in the 2007 Promo 100 with estimated net revenue of $69 million for 2006, up an estimated 50% from 2004.

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