New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver, Go Direct has about $30 million in billings from such clients as Kraft Foods and Scott Paper.
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© 2009 Penton Media Inc.
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Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...
New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver, Go Direct has about $30 million in billings from such clients as Kraft Foods and Scott Paper.
Want to use this article? Click here for options!
© 2009 Penton Media Inc.
advertisement
Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...
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