Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City.

City of Industry, CA-based Ventura Foods, LLC appointed Vertical Marketing Network LLC, Tustin, CA, agency of record for its consumer products group.

PowerPact, LLC, Richmond, VA, to provide a relationship marketing campaign for Aventis Oncology, Bridgewater, NJ, via its Connection Cards and Living With It programs.

Labatt USA, Norwalk, CT, selected EastWest Creative, New York City, to handle promotional programming for all field marketing initiatives.

Beverage Specialties, Ltd., Fredonia, NY, named MarkeTeam, Inc., Laguna Hills, CA, sales promotion agency for national on-premise accounts.