Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands - Cover Girl, Max Factor, and the Oil of Olay Collection.

Kraft Foods tapped Colangelo Synergy Marketing, Norwalk, CT, to handle Kraft Plus, the packaged goods company's two-year-old marketing program to the trade, in 1999.

The Gable Group, San Diego, named public relations agency for The Taylor Made Golf Co., Carlsbad, CA.

AmeriNet, Inc., St. Louis, tapped Adamson, St. Louis, as public relations agency of record. Also, Unico, Inc., St. Louis, named Adamson for marketing, advertising, and p.r. services.

The Hadley Companies, a Minneapolis- based artists' licensing agency, contracted with The Bradford Exchange to produce collector plates and ornaments featuring its artists' work.

CheckMark Communications, St. Louis, tapped as marketing agency of record for the Belleville Shoe Manufacturing Co., St. Louis.

Health Risk Management, Inc., Minneapolis, named Colle & McVoy Marketing Communications to market its index on healthcare quality. The Minneapolis agency was also named communications agency of record for Gabberts Furniture and Design Studio, Edina, MN.

TBWA was named by Societe BIC S.A., Clichy, France, parent company of BIC Corp., as its worldwide adver-tising agency.

Miller Huber Relationship Marketing, San Francisco, named agency of record for relationship marketing and branding at BMC Software, Inc., Houston.