The Z Group, an Atlanta-based agency formed by former Coca-Cola chief marketing officer Sergio Zyman, was named by eTour.com, Atlanta, to design and develop marketing and promotion departments and spearhead a branding campaign.

The American Heart Association tapped McCracken Brooks, Minneapolis, as agency of record for its Food Certification Program.

Adamson, St. Louis, named agency of record for Wallis Oil Co., Inc., Cuba, MO.

Hill, Holliday, Connors, Cosmopulos named to handle brand-building advertising and promotion for the NHL's Washington Capitals.