ACCOUNT ACTION: AUGUST 2000

The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record for Riunite and to handle projects for Concha y Toro, Stonehaven, and Walnut Crest; by Compass Foods, Montvale, NJ, as agency of record for Eight O'Clock Coffee; and by current client Weight Watchers International, Hamden, CT, to help relaunch Weight Watchers Magazine.

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Bensussen Deutsch & Associates, Seattle, named by Pepsi-Cola Co., Purchase, NY, to be the exclusive merchandise provider for the company's corporate catalog program. The agreement continues a contract that began in 1997 and has also included merchandising support for several of Pepsi's consumer promotions.

Hockey equipment manufacturer CCM, Toronto, tapped Encore Strategic Marketing, also Toronto, as its advertising and promotion agency of record. Work will include global TV, radio, and print advertising, along with P-O-P and promotions.

The Bravo Group, New York City, named Hispanic market advertising agency of record to handle ads and direct-mail campaigns for The New York Times.

Children's Internet destination funschool.com, San Jose, CA, named Equity Marketing, Los Angeles, as marketing agency of record to handle events, advertising, sweepstakes, and partnerships.

TLP, Inc., Dallas, named advertising agency of record for Execunet.com, Norwalk, CT, an online career resource and job site. The assignment will include promotion work.

Mypoints.com, San Francisco, named to operate an online loyalty program for recruiting service headhunter.net, Norcross, GA.

BrannWorldwide, Deerfield, IL, launched a pro bono marketing program for the Grant-A-Wish/ The Children's Promise Foundation, Baltimore. Work will include the development of direct-mail efforts.


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Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

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Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

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ACCOUNT ACTION: AUGUST 2000

ACCOUNT ACTION: AUGUST 2000

The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record for Riunite and to handle projects for Concha y Toro, Stonehaven, and Walnut Crest; by Compass Foods, Montvale, NJ, as agency of record for Eight O'Clock Coffee; and by current client Weight Watchers International, Hamden, CT, to help relaunch Weight Watchers Magazine.

Article Tools

Most Popular Articles

Bensussen Deutsch & Associates, Seattle, named by Pepsi-Cola Co., Purchase, NY, to be the exclusive merchandise provider for the company's corporate catalog program. The agreement continues a contract that began in 1997 and has also included merchandising support for several of Pepsi's consumer promotions.

Hockey equipment manufacturer CCM, Toronto, tapped Encore Strategic Marketing, also Toronto, as its advertising and promotion agency of record. Work will include global TV, radio, and print advertising, along with P-O-P and promotions.

The Bravo Group, New York City, named Hispanic market advertising agency of record to handle ads and direct-mail campaigns for The New York Times.

Children's Internet destination funschool.com, San Jose, CA, named Equity Marketing, Los Angeles, as marketing agency of record to handle events, advertising, sweepstakes, and partnerships.

TLP, Inc., Dallas, named advertising agency of record for Execunet.com, Norwalk, CT, an online career resource and job site. The assignment will include promotion work.

Mypoints.com, San Francisco, named to operate an online loyalty program for recruiting service headhunter.net, Norcross, GA.

BrannWorldwide, Deerfield, IL, launched a pro bono marketing program for the Grant-A-Wish/ The Children's Promise Foundation, Baltimore. Work will include the development of direct-mail efforts.


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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