ACCOUNT ACTION

BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.'s hospitality division. Also, Competitive Logic, LLC, Atlanta, awarded BBC a brand-image campaign contract.

Atlanta, GA-based Esprit Creative tapped by Microsoft Corp., Redmond, WA, to handle the Microsoft Fusion 2001 Conference.

Unilever, New York City, selected Microsoft Corp.'s MSN Internet service to serve as a Web partner for the Helene Curtis brand. The relationship will include content integration, ad effectiveness research, cross-media sponsorships, promotions, and sampling opportunities.

Netcentives, Inc., San Francisco, CA, tapped by Petco Animal Supplies, Inc., San Diego, to design and implement a customized e-mail marketing program.

San Diego, CA-based Rawlings Golf, a division of Fotoball USA, Inc., named official equipment sponsor by Host Communications, Inc., Lexington, KY, for the Toyota Golf Skills Challenge.