Jul 1, 2001 12:00 PM
ACCOUNT ACTION
Marinelli Communications, Inc., New York City, named agency of record by Madrid, Spain-based La Casera S.A., to handle integrated branding services for its U.S. introduction; U.S. RE Companies, New York City, for brand repositioning; and CWI, Palm Harbor, FL, for the introduction of its cancer treatment-enhancing Earthmends dietary supplements.
Shea, Minneapolis, awarded store design contracts by Native American jewelry marketer Kokopelli, New York City, and men's clothier Gant's first U.S. store.
Moroch Partners, Dallas, TX, named to handle regional advertising for three additional McDonald's co-ops, bringing its total to 48. The firm was also named to handle print placement in 13 Southwest markets for Miramax Films, New York City.
TuckerKnapp Integrated Marketing Communications, Schaumburg, IL, named marketing agency for Tekgraf, Inc.'s Washington, DC-based Centiv division.
Wilton, CT-based Brann Worldwide's Dallas office, Brann Forbes, awarded a marketing analysis project for the A&W Restaurants division of Yorkshire Restaurant Group, Lexington, KY.
CPRi Communications, Teterboro, NJ, named p.r. agency of record for Blue Barn Interactive, New York City.
PR/DNA Public Relations, Buena Park, CA, selected by Innovacom Networks, Santa Clara, CA, to provide p.r. and marketing consultation services in support of international marketing efforts.
Almo Fulfillment Services, a new division of Almo Corp., Philadelphia, selected by Philips Consumer Electronics, Knoxville, TN, to service the premium and incentive markets.
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