Promotion Sales, Ltd., Stamford, CT, selected by U.K.-based Highwaystar.com to produce, fulfill, and distribute Web-based merchandise.

Benoit, Twomey + Partners, New York City, awarded an advertising and marketing contract by Secaucus, NJ-based Panasonic Personal Products Group's Progressions Pore Cleanser brand.

CBS, New York City, signed an agreement giving Atlanta-based Host Communications rights to handle various marketing, licensing, and media activities for National Collegiate Athletic Association properties. CBS obtained the rights as part of an 11-year deal to broadcast NCAA events signed in late 1999.

Dana Corp., Toledo, OH, named Gelia Wells & Mohr, Clarence, NY, as advertising agency of record to develop an integrated marketing communications program.

Porter Novelli, Los Angeles, named p.r. agency of record for the Jim Henson Co., also L.A.