ACCOUNT ACTION

Porsche Cars North America, Inc., Atlanta, selected marketing software maker Veridiem, Inc., Maynard, MA, to oversee performance management.

Woolf Associates, Boston, named by Hockey East, Wakefield, MA, to create corporate sponsorship programs and serve as exclusive sales and marketing agency.

Birmingham Associates Communications, Boston, named agency of record by Dillstar Productions, Rancho Cucamonga, CA.