ACCOUNT ACTION

Awards.com, Lyndhurst, NJ, an awards, promotional, and motivational products company, formed a partnership with Sodexho, Gaithersburg, MD, to be its official supplier of awards, recognition, and promotional products.

Miami-based Club Med North America named IQ Commerce Corp., Saratoga, CA, to develop and implement an online promotional campaign.

Marinelli Communications, Inc., New York City, awarded a global branding assignment by Factset Research Systems, Stamford, CT. Also, Ambassadors LLC, New York City, hired Marinelli to create a comprehensive multi-level marketing campaign for the introduction of its PGA Tour program.

Gelia Wells & Mohr, Clarence, NY, named agency of record by Dana Corp., Toledo, OH.

Aprimo Marketing, Indianapolis, named by The Phoenix Coyotes Hockey Club, Phoenix, to manage its marketing and communications activity.

American Identity, Kansas City, MO, selected by Panasonic Co., Secaucus, NJ, to develop a premium merchandise catalog and supply offical Olympic apparel. Also, Kemper Insurance, Chicago, named American Identity to develop an e-company store and corporate catalog.

Frost Miller Group, Bethesda, MD, tapped by Financial Brokerage Services, Inc., Cabin John, MD, to implement a branding campaign that includes p.r., Web-site development, and corporate brochures.

Clear Channel Communications, Inc., San Antonio, TX, tapped Bigfoot Interactive, New York City, to create, implement, and refine an e-mail communications program for its Clear Channel Radio division.

ValuSales.com, Fort Lauderdale, FL, named CPRi Communications, Teterboro, NJ, as p.r. agency of record.

Nakano Foods, Mount Prospect, IL, named The Goltz Seering Agency, Green Bay, WI, agency of record.

Sanna Mattson MacLeon Advertising, Smithtown, New York, selected by Cooper Industries, Houston, to develop an integrated branding campaign for the launch of a new division.

The Townsend Agency, San Diego, named to handle strategic marketing services by Cirque Corp., Salt Lake City; The Shechtman Group, Los Angeles; and the Foundation for Enterprise Development, La Jolla, CA.

Buy.com, Aliso Viejo, CA, named Thinkbig Marketing Group, Aliso Viejo, agency of record.