Promo Sourcebook

ACCOUNT ACTION

141 Worldwide, London, named global marketing services agency Allied Domecq, London, to help set strategy and handle promotions for all key brands. … Morristown, NJ-based DVC ActiveCare named by GlaxoSmithKline, London, to handle promotions for its over-the-counter products including Nicorette, Nicoderm CQ, Tums, and Oxy. … Kellogg USA, Battle Creek, MI, tapped multicultural shop The Wimbley Group, Itasca, IL, to handle its African-American marketing. … The Bravo Group, New York City, named to handle Hispanic marketing for McDonald's Corp.'s Northeast owner-operators association. … The GEM Group, Atlanta, named to handle Warren, MI-based Chevrolet's sponsorship of the Atlanta Thrashers National Hockey League franchise. GEM was also named by Cypress, CA-based Yamaha Watercraft Group to handle consumer and trade promotion for its WaveRunner brand. … Marinelli Communications, NYC, named agency of record on the launch of Kutskova Vodka, a new brand from Columbia, MD-based A.V. Imports.


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