Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company's snack food line and new products in development.

Hill, Holliday, Boston, named agency of record for Hopkinton, MA-based EMC Corp.

Cincinnati, OH-based Sara Lee Foods, named TBWA\Chiat\Day, Los Angeles, as agency of record for the Ball Park and Jimmy Dean brands.

MAYO Communications, Los Angeles selected by Los Angeles Convention and Visitors Bureau as agency of record for media relations for the upcoming Travel Industry Association of America annual conference.

Thunder Factory, San Mateo, CA, selected as agency of record for Fleetwood RV, a division of Fleetwood Enterprises, Riverside, CA, to handle p.r. Also, San Jose State University, San Jose, CA, selected Thunder Factory to develop an integrated marketing strategy and program for the school's Campus Village.

Publicis Worldwide and Cliff Freeman & Partners, both New York City, awarded TBS Superstation's, Atlanta, account. Publicis will handle brand-messaging duties and Cliff Freeman will promote new shows.

TBWA Worldwide, Playa del Rey, CA, will handle global creative for Masterfoods USA's, Hackettstown, NJ, Pedigree pet food brand.

Brand Sense Marketing LLC, Los Angeles selected as exclusive licensing agency for Norton Motorsports, Inc., Portland, OR. Also, CineVegas Film Festival, Las Vegas, selected BSM as exclusive sponsorship sales and marketing agency.

Circuit City Stores, Inc., Richmond, VA, named Sharpe Partners, New York City, as interactive advertising agency of record and will provide strategic planning, creative development, media planning and optimization for Circuit City's Internet advertising programs.

America Online, Dulles, VA, selected two agencies to handle its interactive account. Digitas, Boston, awarded contact strategy, online media buying and planning; AtmosphereBBDO, New York City, awarded various strategic and creative campaign duties.

Austin, TX-based Fired Up, Inc. tapped The Richards Group, Dallas, as advertising agency of record for Johnny Carino's Country Italian restaurant brand.

Evergreen Mortgage, Evergreen, CO, named Sanna Mattson MacLeod, New York City, agency of record.

Burrito chain Chipotle, Denver, CO, named Mother, New York City, its creative agency of record.

Cliff Freeman & Partners, New York City, selected by The Sports Authority, Engelwood, CO, as agency of record.

Della Femina Rothschild Jeary and Partners, New York City, named agency of record by Pentax USA, Golden, CO.

Grey Worldwide, Los Angeles, won creative duties on BMW North America's, Woodcliff Lake, NJ, Western regional account.

Coinstar, Bellevue, WA, named Publicis, Seattle, its agency of record.